Francesco Bandarin, from UNESCO World Heritage, tells what behind the "Tides of Time", the innovative multimedia campaign about World Heritage sites launched in 2008 by UNESCO, Jaeger-LeCoultre and the International Herald Tribune. The campaign, which included nanosites featuring theses videos in the online version of the International Herald Tribune, won a Silver Award at the 2009 International Awards for Innovative Digital Marketing Solutions.
This short video is part of Tides of Time, 2009, an interactive DVD that features eight of UNESCO World Heritage sites around the world. (consult it here)
Credits: Manoel de Oliveira, interviewer. Francesco Bandarin, interviewee.
Jaeger-LeCoultre, producer ; International Herald Tribune, producer. UNESCO WHC, co-producer.
Library catalogue (UNESDOC): 219673
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