Communication and Information

Subject:
Environmental awareness

Balash Kees - Leave the Bag. ©Kharabeesh.com 2012
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Balash Kees - Leave the Bag

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Language(s): Arabic

Summary/Historical Context

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This video was produced by Kharabeesh.com for the UNESCO Amman Office campaign to raise awareness on the problem of the excessive use of plastic bags in Jordan. The campaign was implemented under the patronage of the Ministry of Environment from September to October 2012.
Littering and excessive use of plastic bags is one of Jordan's most visible environmental problems. According to estimates of the Ministry of Environment, in Jordan more than 3 billion bags are used per year. Plastic bags are made of polyethylene, derived from petrol and take 1,000 years to decompose. The production and littering of plastic bags are therefore not only a hazard for the environment but have also significant repercussions on tourism and agriculture, both important pillars of Jordan's economy. Unfortunately littered plastic bags are a common sight in Jordan and 30% of tourists complain that tourist sites are not very clean. Littering also affects agricultural productivity and reduces the quality of livestock in fact in Jordan every year an estimated 60,000 sheep are suffering weight loss or mortality due to blockage of the digestive system as a result of eating littered plastic bags

Place/country: Jordan,
Type: TV campaign.Promotional material
Duration:
Credits: Kharabeesh (publisher), Jordan. Ministry of Environment (producer). UNESCO Amman (producer).
Published in: 2012

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