"Yeh Hui Na Mardon Wali Baat" (Now that's more like a man") is part of a South Asia wide project sponsored by Save the Children UK and UNICEF. In an attempt to explore the concept of masculinity in various cultures of the region, four filmmakers were commissioned from India, Pakistan, Bangladesh and Nepal. These filmmakers tried to investigate different aspects of the issue in their respective environments and produced four different films. These films have been released jointly in Delhi, Dhaka, Kathamandu and Karachi in 1999 and have earned critical reviews across the region.