International Trade In Education

WILL EDUCATION GO TO MARKET?

Nico Hirtt, a member of the Belgian organization Appel pour une école démocratique (“Appeal for a democratic school”: http://users.skynet.be/aped). Mr. Hirt is the author of L’École sacrifiée (EPO, Brussels, 1996), Tableau noir (EPO 1998) and Les nouveaux maîtres de l’école (EPO and VO Editions, Brussels-Paris, 2000).
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© Ruth Sofair Ketler/SIS, Paris










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© Ruth Sofair Ketler/SIS, Paris











International Trade in Education

The WTO uses four terms to describe different kinds of cross-border trade in services. Each kind is the subject of specific demands from those who favour liberalization.
In education, “consumption abroad” is currently by far the most important kind of cross-border trade, mainly in the field of higher education: in 1995, study abroad was a business worth $27 billion. The United States had the lion’s share of the market ($7 billion), followed by France, Germany and Britain. In this field, advocates of liberalization want to abolish measures limiting student mobility (immigration red tape, exchange controls and non-recognition of equivalent qualifications).
“Cross-border supply of services” is increasing in the form of courses sold over the Internet and the sale of CD-Roms and DVDs. This may be the fastest growing category of trade in education services, but precise data are not yet available. Supporters of liberalization want to give young people better access to the Internet, deregulate distance learning, and harmonize conditions of access to it and equivalence between courses as well as ensuring recognition of diplomas at international level.
“Commercial presence”, another term used by the WTO, mainly refers to the setting up of private training institutes controlled by foreign firms. Among the obstacles hindering the development of this expanding market are refusal to recognize foreign institutions and award recognized qualifications, conditions related to nationality, etc.
The fourth category of trade in services involves the “presence of natural persons”, e.g. foreign teachers. Obstacles braking the growth of the market include limitations on the numbers of such teachers.

The World Trade Organization has launched a process that could open up to competition the expanding and highly protected world market in education. What issues are at stake?

Most of us see education as first and foremost a public service which is responsible for providing young people with instruction. For investors looking for somewhere to put their money it is also an annual budget of $1,000 billion worldwide, a sector employing 50 million people, and above all a billion potential customers in the form of students. After the collapse of the Seattle negotiations within the World Trade Organization at the end of 1999, it is hard to say when the “Millennium Round” of trade talks will start. But education will surely be somewhere on the agenda, since the education market is growing at breakneck speed.
The decision to extend to services the liberalization of international trade which previously applied to commodities was taken in 1994. The General Agreement on Trade in Services (GATS) which was signed in April of that year included education on the list of services to be liberalized. To stay outside the scope of this agreement, a country’s education system must be completely financed and administered by the state, which is no longer the case anywhere. However, each country can still decide freely what commitments it wants to make, and especially which educational sectors it wants to expose to market forces. The New Zealand government, for example, has decided to open up to outside competition the whole private education sector, from primary to university level.
So far, New Zealand is an exception, but that situation is likely to change. Part 4 of the GATS agreement (“Progressive liberalization”) requires that fresh negotiations should be held by the end of 2000 at the latest, and should be directed to “the elimination of the adverse effects on trade in services of measures as a means of providing effective market access”. At the Geneva headquarters of the World Trade Organization (WTO), far from the headlines and the demonstrators, work still goes on. But independently of the WTO and national policies, a number of factors are driving educational systems towards “commercialization”.

Pressures for change
First, education is a rapidly-growing sector in which governments are finding it harder and harder to satisfy demand, above all in higher education. Between 1985 and 1992, the number of students in higher education rose about 26 per cent—from 58.6 to 73.7 million. Meanwhile, public spending on education has tended to stagnate over the past 15 years (5-6 per cent of GDP in rich countries and 4 per cent elsewhere).
In view of this dearth of public spending, parents and students are increasingly looking to private education for a solution. In the United States, every episode of violence in a state school and every scandal that rocks official school systems gives a boost to “home schooling”, where children no longer attend school and are taught at home.
Traditional public education is also coming in for strong criticism. Employers complain it is not geared to their needs and is not flexible enough. An influential European employers’ pressure group, the Industrial Round Table, deplores the fact that in most European countries, schools are integrated into a centralized public system run by a bureaucracy that slows down the process of change or makes them impervious to demands for change from outside.
Under pressure from economic interests, a process of “deregulating” education systems has begun. The growing independence of schools is encouraging them to look for alternative sources of funding, ranging from sponsorship to full management by private companies and including many kinds of partnerships between schools and firms. A European Commission working party on education and training says “the time for out-of-school education has come. . . . the liberalization of of the educational process thereby made possible will lead to control by education service providers who are more innovative than the traditional structures.”
The development and spread of information and communication technologies on a massive scale make possible the development of paid distance learning, using multimedia and the Internet for tutorials, exams, etc.
Secondary and primary education are also affected. More and more paying Internet sites bill themselves as alternatives to state schools or traditional private schools. The computer screen takes over from the teacher, for a fee of around $2,250 a year.
The WTO secretariat set up a working goup in 1998 to look at the prospects for more liberalized education. Its report pointed to the rapid growth of distance learning and noted the increasing number of partnerships between educational institutions and private firms such as the Western Governors’ University, which was founded by 17 U.S. state governors and includes private sector partners such as IBM, AT&T, Cisco, Microsoft and International Thomson.
The report also noted the increasing deregulation of higher education in Europe by governments which have begun “a movement away from public financing and toward greater market responsiveness, coupled with an increasing openness to alternative financing mechanisms.” The WTO report lists many “barriers” that need to be removed before trade in educational services can be liberalized. These include “measures limiting direct investment by foreign education providers” and “the existence of government monopolies and high subsidization of local institutions”.

Education for export
It is true that these observations were made by a working group, but as Martin Khor pointed out in an article in the French monthly Le Monde Diplomatique in May 1997, “in the WTO, as in the GATT, setting up a working group is never innocuous. It triggers a chain of events which participating governments are soon caught up in. Suddenly it is no longer a matter of being for or against the aims of the working group but simply of how they are to be achieved.”
Some 350 U.S. experts on international trade in services, including 170 businessmen and women, gathered at the U.S. Commerce Department in Washington on October 16, 1998 to draw up recommendations for the U.S. negotiators at the WTO. The purpose of the meeting, called Services 2000, was to look at how the U.S. government should “continue to support the efforts of American business to take competitive advantage in foreign markets.” The U.S. currently controls about 16 per cent of the world market in services. Its services exports have more than doubled in the past 10 years and now cover 42 per cent of the non-services trade deficit.
The United States is also the world’s leading exporter of educational services, and a working group at the Services 2000 conference paid special attention to this sector. It concluded that the sector “needs the same degree of transparency, transferability and interchangeability, mutual recognition, and freedom from undue regulation or restraints and barriers that the United States acknowledges on behalf of other service industries.” The report said that three points should be at the centre of WTO negotiations about education.
Firstly, there should be a free flow of electronic information and means of communication, nationally and internationally. Secondly, the negotiators should tackle “barriers and other restrictions that limit or prevent the provision of educational and training services across countries and internationally.” They were also to deal with obstacles to the transferability of degrees and diplomas.

Fighting for market share
The U.S. demands are backed by most countries of the APEC (Asia-Pacific Economic Cooperation) zone. In a note in October 1999, the Australian delegation to the WTO said it would be “encouraging all members to make expanded commitments in all sectors, even the ones that have proved difficult in both regional and multilateral services negotiations”, particularly education.
South Korea took a similar position. At a meeting of ministers of human resources from APEC countries that it hosted in September 1997, the Seoul government put out a memorandum which clearly stated its vision of education as a tool of economic competition:
“The emphasis on education for itself or on education for good members of a community without a large emphasis on preparation for future work is no longer appropriate. Such a view of education and work cannot be justified in a world where economic development is emphasized.
“At present, in many economies, the education systems do not sufficiently reflect labour market conditions. Their inflexible and inefficient education systems could not meet the new economic environmental challenges.” So education should be made more “flexible”, i.e. be deregulated and liberalized. In particular, “school systems should be established to allow all students to study what they are interested in” and “employers, with school educators, should share the role of educating students”.
Some think resistance to liberalizing education will come from Europe, especially France. “The future WTO negotiations cannot call in question France’s tradition of public service in the field of education and health,” stressed a report on the WTO prepared for the French parliament by Béatrice Marre. A few days before the Seattle meeting, French education minister Claude Allègre also emphasized his “unshakeable support for education as a public service.”
U.S. delegates at the Services 2000 meeting were under no illusions. “It is likely that other countries, especially members of the European Union, may take the view that education and training are non-commercial activities and therefore should be off the table during GATS negotiations,” the Americans said. “This position reflects their self-interest as competitors. . . . It should be resisted.”
France is currently the world’s second biggest exporter of educational services. A year ago, the French group Vivendi (formerly Générale des Eaux), through its subsidiary Havas, took control of Cendant Software, the U.S. educational and entertainment software giant. In January 1999, the French ministers of education and foreign affairs announced that France would fight to increase its share in the “market” in higher education. So one might well ask how far the
“anti-American” stance of French education officials is simply to protect France’s position on the francophone education market.