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1. Corporate ambitions
| Education Inc.? | Facts and figures |
Echoes of corporate influence

Dorothy Shipps, assistant professor of education at Teachers College, Columbia University (U.S.). She is co-editor, with Larry Cuban, of Reconstructing the Common Good in Education (Stanford University Press, 2000)
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Honing job skills: Parisian school pupils perfect their enamel work in the early twentieth century.





All education springs from some image of the future. If the image of the future held by a society is grossly inaccurate, its education system will betray its
youth.

Alvin Toffler,
American futurologist (1928-)

Although business leaders in the United States influenced school policy in the past, today their clout is largely unrivalled

Looking to business is nothing new in education. A century ago, schools adopted reforms based on their reputed economic benefits to individuals and the newly industrializing urban society. The current era has at its core a resurrected and strengthened version of this notion. In both eras, reformers have agreed that whatever public schools do to improve individual students’ job opportunities has direct economic consequences for the nation as a whole, and for cities in particular.
The difference today is that corporate reformers have gained the upper hand, tilting a tension-filled compromise that had prevailed over the past 100 years. Corporate leaders have assumed the unrivalled moral authority to define the purposes and methods of public schooling in response to the new technology-driven global economy. Hailed as victorious generals in the battle between capitalism and socialism, many espouse a millennial vision that links education to global free markets. Schooling, they tell us, hedges our national bets in the global competition for market share and predicts which students become good employees. But history also cautions us that the long-term consequences of today’s experiments are probably less well understood than their advocates imagine.
The transfer of management methods from business to schools began with a critique of school failure. Between 1880 and 1920, different proponents had their own economic justifications for reform. Corporate leaders criticized urban schools for failing to respond to a newly industrialized, centralized, and increasingly integrated world economy. They sought centralization and efficiency, frequently invoking the powerful metaphor of scientific management or “Taylorism,” using the stopwatch and management to discover the “one best way.” These principles had been instrumental, industrialists of the time believed, in creating the American industrial revolution and the wealth of powerful international companies. The quest for efficiency of those decades led to the problems we must now repair, notably the rigid and bureaucratic structure of our school systems.
Today, public schools continue to adapt new business efficiency techniques in what seems to be a constant recycling process. Scientific management, it turns out, was only the precursor to a host of ever newer management theories aimed at encouraging greater worker productivity, and hence greater national wealth.

When schools become levers to attract business investment
These trends have echoes in the management reforms prescribed for and adopted by schools. Some seek increased efficiency through decentralized school governance while others imagine that outsourcing (or contracting) the management and operation of schools will lift educators’ performance because incentives are lacking in secure government jobs.
All this is happening against the backdrop of economic globalization, which inevitably creates political tensions by pitting governments against one another in competition for transnational corporate jobs and global capital. Our current era mimics the turn of the century to the extent that international capital flows and transnational production processes influence both corporations and governments. Today, technologically induced speed, growth among investors, concentration of wealth, and interconnectedness have increased the effects of this global speculation and decreased the capacity of governments to regulate business and markets. Not surprisingly, this global market ideology has been broadly recognized as a force in national education policy.
Reforming local schools becomes one of the ways that cities engage in the global competition to provide production resources to corporations. When formal schooling is seen as a key element of productive capacity, a view reinforced by the decline of manufacturing and the rise of information-based technologies in the U.S., the quality of the local public school system takes on renewed importance for business leaders and local politicians alike. Today’s corporate leaders have uncommon access to elected political officials and government agency heads, the wealth of large corporations to draw upon, and the ability to affect local and regional economies simply by making business decisions.
Schools are treated as engines of economic development to lure businesses to a particular city or state, so corporate and local political leaders cooperate in their governance and redesign. In short, school policy becomes labour policy.
This powerful combination of corporate, national and state executives is happening at the expense of education professionals. In contrast to the turn of the century, when educators played a pivotal role in debates by emphasizing the role of schools in developing citizenship, today they have been largely discredited. Selecting school leaders from outside the field has become both symptom and spur to this decrease in the educator’s status. A small but influential group of school districts is choosing leaders from among the ranks of businessmen, politicians and the military, rather than educators.
All this is taking place with little evidence that recent management solutions will turn around poor schools, nor that improvements in school performance protect against declines in productivity or the business cycle. Yet there are more troubling problems with reform strategies that pit the market against government in education. One is that education is reduced to its narrowest economic purposes. According to a 1992 survey, corporate executives most want schools to emphasize “a basic understanding of math and science” and “sound work habits such as self-discipline, timeliness and dedication to work.” These are laudable goals, but reflect a narrow set of traits that employers predict their workers will need in an information economy.
The corporate model of reform pays little heed to other expectations of public schools: building just and tolerant communities, reducing distrust of one another and our shared institutions, safeguarding democratic ethics and introducing children to the cultural wisdom of the world. We are also witnessing the abandonment of many kinds of equality. Neither markets nor business ethics routinely put equality or fairness above profits. Whole groups of people will not fit the prevailing model of what it takes to be competitive in an educational marketplace in which competition is the guiding principle of improvement. Another disturbing trend is the anaemic citizenship that economic justifications for schooling envision. Increasing the emphasis on individualism is likely to exacerbate a pattern of civic disengagement many already find disturbing in its scale and scope.

A balancing act to reach a healthy equilibrium
We need a contemporary counter-movement to restore a healthy equilibrium of goals for our public schools. This movement would be grounded in a very different educational critique that rejects the metaphor of market (or management) failure, and instead tackles the problems in our schools as symptoms of a widespread civic breakdown. The solutions to school failure would then hinge on common concerns, rather than rigorous individual competition and accountability. In addition to academic criteria, parents and reformers would craft student performance measures that reward active citizenship, tolerant and respectful behaviour, and cultural knowledge in the arts, history and languages. This reform movement, seeking equity and tolerance, would revitalize democratic institutions, and not merely aim for more efficient production.