Lasīšanas gads / The Year of Reading


The Year of Reading is a project that proclaims 2010 the year of reading in Latvia. It is aimed at driving people's attention to books as the perfect means to expand their knowledge, seek and find answers to their questions and reach emotional fulfillment.
The Year of Reading is a project joining numerous private companies (advertisers, designers, typographies, publishing houses etc.), government institutions (the network of libraries, the Ministries of Culture and of Education, Latvian National Commission for UNESCO) and private initiatives. During the Year 2010 various activities are taking place, including:
- a website covering the events in the world of books and reading -,
- a guerilla campaign with „the wall of books” for reading and the initiative to exchange books,
- a campaign to help libraries to acquire new books,
- mobilisation and promotion of various existing initiatives regarding reading,
- outdoor advertisements introducing various books,
- celebrity involvement in reading promotion
- a research on reading habits, done before and after the reading year.

Niveau d’intervention géographique

  • National


  • Construire un cadre de valeurs communes
  • Promouvoir une connaissance mutuelle de la diversité culturelle, ethnique, linguistique, religieuse

Pays bénéficiaire (s) / Groupes cibles

  • Youth

Principaux partenaires

Latvian National Commission for UNESCO
Ministry of Culture
National Library of Latvian Publishers Association
Public relations agency "PR style"
State Agency "Culture Information Systems"
SIA „Jcdecaux Latvija”
„MMS Communications Latvia”
Ministry of Education and Science
Publishing house "Liels un mazs"
and many others.

Nom de l’organisation / Entité responsable principale

Publicis Riga

18/02/2010 - 31/01/2011