Public awareness campaign in Colombia on the importance of safeguarding the intangible heritage (pilot project)
Benefitting country(ies): Colombia
The Colombian government developed this pilot project within the framework of a promotional campaign titled Colombian Intangible Cultural Heritage: Show Who You Are. Through newspapers, national television stations and radio announcements, the project promotes the concept of intangible heritage, thereby sensitizing the general public as to the value of various types of intangible expressions from the country’s different cultures and regions. In addition to the publication of posters and brochures, training workshops were held for local authorities charged with developing inventories. Regional workshops were also organized for the staffs of cultural, education and communication institutions as well as for teachers, representatives of indigenous and Afro-Colombian communities and the general public.
Through regional workshops, the notion of “heritage” has been broadened so that Colombians now understand their traditions, folklore and especially their music, dances, crafts and celebrations as part of their nation’s heritage. This pilot project, designed to sensitize the general public and particularly young people regarding the value of the intangible heritage and its fragile nature, will serve as a future model for the other Latin American countries.
07-2003/02-2006 – Safeguarding and Promotion of Georgian Traditional Polyphony05-2003/06-2005 – Establishment of Inventory and Preparation of a Ten-Year Master Plan for Safeguarding the Traditional Culture and Folklore of the Boysun District