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The size of the national
film market is defined through the following questions.
Please indicate
the number of feature films, videos or digital productions annually
imported to be shown in film theatres, distributed through video-shops
or broadcast by (public or private) television channels.
How many national
or foreign film distributors operate in your country?
What is the
number of film theatres, national (public or private) television
broadcasters, (earth stations as opposed to satellite programmes)
which operate in your country?
Please indicate
the total film theatre (seating) capacity?
Please indicate
the total number of entries (ticket sales) in theatres (both cinema
and video) for the entire country
Please also
specify the total income from entrance tickets as well as the average
price for one ticket
Is it possible
to mention a global trend for film theatre audiences?
The domestic market
size determines the local production capacity. There is also a direct
relationship between the film export volume and the home market.
In large- and medium-producing countries these national markets
depend primarily on the number of inhabitants and their urban concentration.
In developing countries with very small production these markets
are directly related to the number of imported films.
Indicators such as
the number of cinema theatres, screens, seating capacity, yearly
attendance and global theatre revenues are not only coherent among
themselves, they also relate to a set of socio-cultural and economic
indicators such as the United Nations Human Development Indicator
(HDI), gross national product (GNP), the number of published books
or (primary) school attendance and illiteracy percentage. This is
particularly evident in the small-producing countries.
In the medium-producing
countries, the revenue from cinema attendance is US$ 600 million
for an audience segment of 100 million, and in small- producing
countries, US$ 2.3 million for each segment of 1 million.
A discrepancy appears
between the correspondents perceptions of the trend for cinema
attendance and the data regularly gathered by specialized agencies.
This is probably due to differences in analysing yearly fluctuations
or larger time sequences. Observing differences between audience
attendance at national or international films could be more pertinent.
Last
update 02/10/01
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