Cinema and audiovisual media

A Survey on National Cinematography
Questions

Film Markets

The size of the national film market is defined through the following questions.

– Please indicate the number of feature films, videos or digital productions annually imported to be shown in film theatres, distributed through ‘video-shops’ or broadcast by (public or private) television channels.

– How many national or foreign film distributors operate in your country?

– What is the number of film theatres, national (public or private) television broadcasters, (earth stations as opposed to satellite programmes) which operate in your country?

– Please indicate the total film theatre (seating) capacity?

– Please indicate the total number of entries (ticket sales) in theatres (both cinema and video) for the entire country

– Please also specify the total income from entrance tickets as well as the average price for one ticket

– Is it possible to mention a global trend for film theatre audiences?

The domestic market size determines the local production capacity. There is also a direct relationship between the film export volume and the home market. In large- and medium-producing countries these national markets depend primarily on the number of inhabitants and their urban concentration. In developing countries with very small production these markets are directly related to the number of imported films.

Indicators such as the number of cinema theatres, screens, seating capacity, yearly attendance and global theatre revenues are not only coherent among themselves, they also relate to a set of socio-cultural and economic indicators such as the United Nations Human Development Indicator (HDI), gross national product (GNP), the number of published books or (primary) school attendance and illiteracy percentage. This is particularly evident in the small-producing countries.

In the medium-producing countries, the revenue from cinema attendance is US$ 600 million for an audience segment of 100 million, and in small- producing countries, US$ 2.3 million for each segment of 1 million.

A discrepancy appears between the correspondents’ perceptions of the trend for cinema attendance and the data regularly gathered by specialized agencies. This is probably due to differences in analysing yearly fluctuations or larger time sequences. Observing differences between audience attendance at national or international films could be more pertinent.

Last update 02/10/01