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The role of new technologies
in creating new distribution channels and increasing audiences
sizes was sought through the following set of questions.
How many television
channels operate from your national territory? How many channels
are government-owned? How many are private? How many channels have
a national audience? How many are local?
What kind of
national programmes are broadcast by these (public or private) stations?
How many hours
are broadcasted annually and what percentage of the total programming
do the productions represent?
Are the foreign feature films broadcasted
on television, shown in theatres or distributed on cassette mainly
translated (dubbed) or subtitled?
Please specify
the approximate number of household video recorders (VCRs) in your
country
Give the number
of households connected to parabolic (television) antennas
Give an estimate
of the number of households connected to the (earth-) cable television?
Few correspondents
answered the above set of questions. Since television and cinematography
in the majority of countries depend on various government agencies
or ministries, it appeared difficult to answer above questions authoritatively.
Very few questionnaires offered information on both sectors.
Taking into account
the convergence between cinematography and audiovisual technologies
(television, video, digitally-processed images) and its repercussions
on lowering production costs and expanding audiences, further study
will be needed on the role of television and video as cinematographic
media.
For the United States
of America, 60% of film revenues come from foreign markets.
Curiously the choice
on whether imported films will be dubbed or subtitled does not seem
to depend on any social, linguistic, geographical or cultural indicator.
Since this indicator might be of importance in analysing film distribution
constraints, any suggestions from readers will be welcome here.
Last
update 02/10/01
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