Museum International

Dossier : The challenge of tourism (1)

u A quest for identity - Nelson Graburn

u Shifting the boundaries of interpretation: old environments, new visions - Patricia Sterry

u 'The traveller with his heavy load is in need of a friend..." - Terry Stevens

u Te Papa: an invitation for redefinition  - William Tramposch

u 'The world of the Cistercians': an ancient monastery becomes a modern museum - Mihail Moldoveanu

Innovation

u Recounting an ongoing adventure: the Cité de l'Espace in Toulouse - Roger Lesgards

Viewpoint

u For an island museology in the Caribbean - Jean-Pierre Maréchal

Management

u Museums: a door to the future - Raili Huopainen

Conservation

u The Pavia Document: towards a European profile of the conservator-restorer - Gaël de Guichen

Summary of Articles

That the growth of tourism has contributed to the radical changes in museums over the past few years is unquestionable; that these changes have been welcomed or even understood by the entire museum community is less certain. Yani Herreman sets out the main issues that must be addressed if we are to have a better understanding of the reciprocal impact that museums and tourism have on each other. The author, an architect, is head of the Promotion and Cultural Action Unit of the Autonomous University of Mexico and former director of the city museums of Mexico and of the National History Museum. She is a member of the ICOM Executive Council and President of the International Committee of Architecture and Museum Techniques.

u A quest for identity
Nelson Graburn

The competing demands on museums will increase as the number and diversity of visitors continues to grow. As they vie as never before with a broad panoply of new centres of interest, museums face a host of demands from a clientele ever more avid for stimulation, entertainment and challenge. The implications of such a transformation of the museum-going public are described by Nelson Graburn, professor of anthropology at the University of California, Berkeley, since 1964, and, since 1972, Curator of North American Ethnology at the Hearst (formerly Lowie) Museum there. Among his books are Ethnic and Tourist Arts (1976) and Catalogue Raisonné of the Alaska Commercial Company Collection (1996), both published by the University of California Press.

u Shifting the boundaries of interpretation: old environments, new visions
Patricia Sterry

Based on themes rather than collections, Heritage Centres provide a new and different approach to exhibiting the past, placing it, in Patricia Sterry’s words, ‘on display, but not out of reach.’ Neither museum nor theme park, they challenge a number of sacrosanct notions attached to the very word ‘heritage.’ The author is a senior lecturer in Design History at the University of Salford, UK, and Course Leader of a Post Graduate Masters degree in Heritage Studies: Interpretation, Presentation and Design.

u ‘The traveller with his heavy load is in need of a friend...’
Terry Stevens

Museums, says Terry Stevens, are not merely the passive recipients of tourist visits, they have an active role to play in ‘brokering’ a mutually beneficial exchange between tourists and the host culture. What’s more, they can and should serve as the cornerstone of coherent, culturally sensitive tourism policies. The author is Development Director (Britain) for Tourism Development International, and Director of Stevens Associates, who are involved in projects concerning tourism and leisure planning, management and training.

u Te Papa: an invitation for redefinition
William Tramposch

‘For museums, the challenge is one of future positioning rather than of simply coping with current realities.’ In a nutshell, William Tramposch sets out what he views as the central issue facing museums as they grapple with tourism growth, seen here not as a ‘momentary phenomenon’ but as an irrevocable international trend. The author served as Vice-Chair of US/ICOM until assuming the position of Director of Museum Resources at Te Papa, The Museum of New Zealand. During his twenty-two years in the field, he has served as a director at The Colonial Williamsburg Foundation, Executive Director of the Oregon Historical Society, and President of the New York State Historical Association. In 1986 and 1988, he was awarded Fulbright Fellowships to teach and write in New Zealand.

u ‘The world of the Cistercians’: an ancient monastery becomes a modern museum
Mihail Moldoveanu

The ever-pressing demands of mass tourism can even result in the creation of a museum where none existed before. The Monastery of Santes Creus in Spain’s Catalonia is just such an example, for through an audacious mix of state-of-the-art multimedia design and fourteenth century vestiges, it has integrated scenographic, lighting and narrative techniques borrowed from the theatre to allow visitors to enter into the everyday life of the Cistercian order, once one of the most widespread in mediaeval Europe. Mihail Moldoveanu is a freelance photographer and writer based in Paris.

u Recounting an ongoing adventure: the Cité de l'Espace in Toulouse
Roger Lesgards

A newcomer to the field of air and space museums has already made its mark in France, on the site of Western Europe’s largest complex of space related activities. Telling the story of space to youngsters and experts alike, it boasts state-of-the-art technology, and is backed by strong local teamwork and support. Roger Lesgards is project director for the Cité de l'Espace and former president of the Cité des Sciences et de l'Industrie at La Villette in Paris. He also served as Secretary-general of France’s National Centre for Space Research.

u For an island museology in the Caribbean
Jean-Philippe Maréchal

The museums of the Caribbean face a unique set of problems, due in large measure to their isolation and their extraordinarily rich and varied heritage, both of which pose a particular challenge to co-operative efforts. Yet, positive steps have been taken to link them more closely and to focus on their role in preserving the region’s natural environment. The author holds a masters degree in oceanography from the Université de Paris VI and a DEA (preliminary PhD certificate) in museology from the Museum National d’Histoire Naturelle de Paris. He is a museologist in a private company, the Chalutier Victor Pleven (Victor Pleven’s trawler), which has been converted into the Musée de la Grande Pêche, in Lorient, France.

u Museums: a door to the future
Raili Huopainen

In the Museum of the Future was the title of an ambitious project to set out the various possible paths that lay ahead for museums in Finland. As Raili Huopainen describes it, the goal was not to imagine a ‘museum of tomorrow’, but to use the highly developed methods and techniques of futurology in museum planning. She played a significant role in the project and is director of the Provincial Museum of Lapland, which received the Council of Europe Museum Award in 1994. In 1995-1997 she worked on museum activities for the National Board of Antiquities and is now developing a project on cultural investments as a part of the structure of economic life in the town of Rovaniemi.

u The ‘Pavia Document’: towards a European profile of the conservator-restorer
Gaël de Guichen

Forty-five experts in the field of conservation and restoration from sixteen European countries met in Pavia (Italy) from 18-22 October 1997 at a European Summit entitled ‘Preservation of Cultural Heritage: towards a European profile of the Conservator-Restorer’. The purpose was to identify common guidelines to propose to the various institutions of the European Union so as to encourage the adoption of concrete measures which would clearly define the role of the conservator-restorer. Their deliberations resulted in the unanimous adoption of ‘The Document of Pavia’. Gaël de Guichen, Assistant Director-General of the International Centre for the Study of the Preservation and Restoration of Cultural Property (ICCROM) in Rome, was there and explains why this was a watershed in the affirmation and recognition of the profession of conservator-restorer.

Museum international-N°199

N° 199 :
Tourism (1)
The Caribbean mosaic
Museum futurology in Finland

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Last update 14/06/01