Newsletter– February 2006
Welcome to the fourth Global Alliance Newsletter. Since our last edition,
UNESCO's General Conference has approved the Convention on the Protection
and Promotion of the Diversity of Cultural Expressions in October 2005.
This landmark agreement is another affirmation of the importance of
cultural diversity in our increasingly globalized world. One consequence
of the Convention is the new impetus it gives to UNESCO's Institute
of Statistics to develop an updated framework for cultural statistics,
an important pre-requisite for tracking cultural diversity. In this
newsletter therefore we publish a feature article exploring the role
of cultural statistics as a support for public policy-making for the
We hope you find the newsletter a useful tool and an interesting read
and we encourage you to take advantage of the newsletter to get networking,
meet people and tell us how we can help you more.
The Global Alliance Team.
Visit our Website !
The Global Alliance website
now features a new web page in our Info Center section called
Cultural Statistics and Studies where we list a collection of
studies that have been undertaken by different countries and cities
to try to understand the important contribution of the creative and
cultural industries to the economy and employment.
Global Forum on Cultural Diversity - China
Organised by the
Foundation for Globalisation Cooperation, (China), in cooperation
with UNESCO’s Global Alliance for Cultural Diversity, the Global
Forum on Cultural Diversity took place in Hangzhou, 7-9 November,
Brazzaville South-South Cooperation
Forum on Cultural Industries
Organised by the
UNESCO Office in Brazzaville in cooperation with the Forum des
jeunes entreprises, Congo, the Global Alliance for Cultural
Diversity, and in partnership with the Danish Centre for Culture
and Development, the Forum will bring together civil society
and cultural enterprises to develop South-South cooperation
between the multiple private stakeholders of the creative chain
in the region, based on the transfer of knowledge, competences
Berlin’s Design Scene Is on
In November 2005,
the Global Alliance appointed Berlin to the Creative Cities
Network. Berlin is the first city in Europe to have been awarded
this title and joins Buenos Aires as a member of network in
the category of design. The appointment was made during a ceremony
at the Berlin Town Hall attended by Berlin’s Mayor and Senator
for Economics, Labour and Women’s Issues, Harald Wolf.
Norway places culture
at the centre of its development policy
Ministry of Foreign Affairs has launched its 'Strategy for Norway's
culture and sports co-operation with countries in the South,'
which places culture at the heart of its future development
of the Creative Industries Division
WIPO has recently established the Creative Industries Division.
This has been done in response to the growing interest and needs
of the Member States of WIPO to address the economic developmental
impact that intellectual property policies and practices have
on the creative industries. The objective of the Division is
to provide a focal point for related policy and industry discourse.
Forum of the World Alliance of Cities Against Poverty
Organised jointly by the United Nations Development Programme
and the City of Valencia with the support of the Valencia region
and the Spanish Government the 5th Forum of the World Alliance
of Cities Against Poverty will be held in the Palacio de Congresos
of Valencia, Spain.
Awards for the Middle East
The Jordanian Royam Film Commission, with funds secured through
in the framework of the Global Alliance from the Spanish Agency
for International Cooperation, is launching an online creativity
awards program called Oxygen ou Hibr.
Liu is an architect, entrepreneur and the Standing Director
of Shanghai’s Center for Creative Enterprises within the Economic
Commission of the Shanghai Municipal Government. Having studied
at the Beijing Central Institute of Fine Arts, Jim’s passion
is now to try to preserve the architectural heritage of this
city as it undergoes rapid change and transformation as China’s
most developed and dynamic modern city. The result has been
a business that converts traditional buildings into modern office
spaces for the creative industries.
Participate in a Study on the Europe's Cultural
a consultancy specialised in public affairs and research in
cultural industries was selected by the European Commission
(EC) to undertake a “Study on the Economy of Culture in Europe”.
This exclusive Study is designed to provide the EC with a better
understanding of the economic dimension of “traditional” artistic
activities and cultural industries, as well as assessing how
they can contribute to achieving the Lisbon strategy, in particular
in terms of economic growth, employment, and social cohesion.
The Study is being completed in collaboration with Media Group
and MKW GmbH. The Study represents a unique opportunity
for all those in Europe that are working on enhancing the cultural
- participate in providing the EU with a uniform set of data,
- participate in the political debate through raising key issues
- valorise local experiences and best practices.
An open consultation will soon be opened on:
More information: firstname.lastname@example.org – Tel: + 32 2 289 26
Understanding Creative Industries -
cultural statistics to support public policy-making
around the world begin to recognise the contribution of creative
industries to economic growth and employment, there has been
a growth in statistics and mapping exercises in order to give
public officials the information they need to create targeted
public policies to support the sector. This article explores
the importance of cultural statistics and UNESCO's role in developing
standard methodologies that countries can adopt and adapt.
The Cultural Industries, David Hesmondhalgh, 2002
The Cultural Industries
combines a political economy approach with the best aspects of cultural
studies, sociology, communication studies and social theory to provide
an overview of the key debates surrounding cultural production.
Marketing Crafts and Visual Arts: The Role of Intellectual Property:
A practical guide - WIPO
This practical and
user-friendly guide brings out the relationship between successful
marketing of crafts and visual arts, and the use of intellectual
property (IP) tools. It presents numerous case studies and examples
about managing IP assets in the craft and visual arts sectors from
a number of countries worldwide.
Best Practice Cases in the Music Industry and their Relevance for
Government Policies in Developing Countries - WIPO 2001
With new communication
technologies, both physical and virtual, allowing for cultures and
cultural expressions to interact it is likely that the creative
and commercial potential of developing countries will grow even
stronger. This report seeks to identify both the opportunities as
well as the threats to such a potential for badly needed export
A Whole New Mind - Moving from
the Information Age to the Conceptual Age, Daniel H. Pink, 2005
Daniel Pink offers
a fresh look at what it takes to excel. The future belongs to a
very different kind of person with a very different kind of mind.
The era of "left brain" dominance, and the Information Age that
it engendered, are giving way to a new world in which "right brain"
qualities-inventiveness, empathy, meaning-predominate. That's the
argument at the center of this provocative and original book, which
uses the two sides of our brains as a metaphor for understanding
the contours of our times.