Here you will find some innovative ways of designing or producing
promotional materials. While promotional tools are also indicated
under section I “Events and Activities”,
the materials
listed here are not directly linked to certain activities, but are
more generic and can be used in general for the overall marketing
of learning festivals. The list also includes suggested strategies
for dissemination and the possible target groups.
|
Material
|
Dissemination Strategy
|
Target Group
|
|
E-card for information and promotion
|
To be sent via e-mail as a standardised (possibly self-made) e-card, using different elements of the “corporate” learning festival, yet adapted to promote particular festival events. (see also: http://llw.acs.si/ecard/)
|
No special target group, all contact addresses
|
|
Calendar for the next year illustrated with photos, quotations, thoughts, paintings and drawings from the events of ALW
|
To be distributed throughout the country to the regional and local coordinators and beyond.
|
ALW participants
|
|
Three hundred kg of special ALW sweets
|
To be distributed throughout the country to the regional and local coordinators and beyond.
|
ALW participants
|
|
Magnets with the ALW-logo
|
To be forwarded to the regional/local coordinators
|
ALW participants
|
|
The book “The pleasure of learning“
|
To be distributed to the local adult education centres and other providers as a means to showcase the benefits of learning and promote the learning festival at the same time.
|
Teachers and learners in adult education centres
|
|
A daily electronic newsletter
|
To be sent out to a mailing list by e-mail.
|
All contacts registered on the mailing list
|
|
A printed programme
|
To be distributed and sent out before and during the festival
|
All contacts, festival partners, passers-by
|
|
Bus advertisement campaign, or painted tram
|
To be organized with the public transport company within the city or country and to be used as a public moving type of advertisement
|
General public
|
|
A series of four different postcards with miniature versions of the ALW poster, including the telephone number of the free helpline and the ALW website address
|
To be included in and distributed with the print newsletter, which at the same time would give more details of the free helpline and the ALW website.
|
Learners via practitioners
|
|
A leaflet and CD on “What is Adult Learners’ Week?“, containing case studies, useful hints and tips about ALW and why people should be involved
|
To be advertised at meetings and in the newsletter.
|
Existing and potential stakeholders
|
|
Little box of chocolates (with ALW logo on the box)
|
To be given to the people during ALW who were passing by (in public places)
|
General public
|
|
Key-holder with ALW logo
|
To be issued to learners who finish a course: they then become “ambassadors of learning“, and, when other people notice the key holder, can talk about their learning experience.
|
Potential new learners via learners who finish a course and
|
|
Glass mat with funny learning slogans printed on the mats
|
To be given for free to pubs and bistros.
|
General public
|
|
Set of small but useful learning/writing materials: eraser, stress ball, glass mats
|
To be distributed to learning and training centres and non-conventional places.
|
Potential new learners
|
|
Information tent visibly set up at the biggest transport junction, possibly with a computer connected to the internet
|
To be set up in cooperation with the local municipality (possibly rented from the municipality).
|
General public
|
