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Media
TV channels, radios, newspapers at all levels (national, regional and local), news agencies, newsletters, cultural and educational magazines, provider’s magazines, internet portals.
General & Strategic Recommendations:
- Media should be encouraged to become an integral part of and partner in the organization of any learning festival. If possible, it is most advisable to develop a genuine media strategy.
- A careful selection of the most suitable media and/or individual journalists/editors for publicizing the particular activities is recommended.
- The information about the learning festival needs to be presented in a simple media-acceptable format (basic questions answered like what, when, with whom, for what purpose etc.) and must be written in accessible language without unusual or complex terms.
- The main suggested elements which media representatives need to be supplied with are: a press release, a clear information sheet about the background and the aims of the festival, and the envisioned program.
- At least one, possibly several press conferences should be organized.
- Appreciating the interests of journalists when joining an event and providing special attention to them is a good basis for a sustainable partnership.
- If the main theme of the learning festival corresponds to the interests of society/journalists, media will in general be more attracted.
- The publication of personal stories, emotional photos and ready made articles are very attractive to media.
- A database with all the partners’ media contacts would be a very helpful tool.
- Updated and easily accessible information and statistics on a web-site are supportive to journalists.
- The involvement of young students of journalism might help develop future links coverage.
- It is important to take care of the accurate presentation of the events with all the logos of involved and supporting partners!
Examples & Ideas:
- In Bulgaria, professional journalists are engaged to prepare and send out the media invitations for the press conference.
- In Romania, the press release for the journalists is prepared by and the press conference is organized in the Ministry of Education and Research.
- In Cyprus, the trade union of journalists is invited which spreads the information among its members.
- In Hungary, thematic packages are prepared according to target groups, and respective programme editors are contacted.
- In the Netherlands, documentary movies are created with famous figures demonstrating and advocating for adult learning.
- In Estonia and Romania, a video and audio clips of 15 seconds are produced and broadcasted on the national TV stations or as radio jingles.
- In Slovenia, video presentations of award winners’ ceremonies are distributed to local TV stations; often they then arrange and broadcast additional interviews with the winners.
- In Iceland and Romania, advertisements are placed on bus stations and public places.
- In Finland and Romania, dedicated radio programmes/journalists are tapped where people can call and ask any questions that learners might have.
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