As much as possible, every activity included in the evaluation of the learning festival should be related to the respective national policy aspects of adult education and lifelong learning (“State-of-art Needs Analysis”)
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Activity
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Concrete objectives
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Target group
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Ways to evaluate
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- Increase visibility of adult learning
- Involve policy makers and other key people
- Celebrate learning
- Unite learners and providers
- Attract media attention
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- Learners and potential learners
- Politicians, policy makers
- Professionals in adult education
- Sponsors
- Media
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- Articles in newspapers (clipping service)
- Ratings (radio and television)
- Self-evaluation (observation)
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Building up a regional network
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Building up a national network
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- Provide and acknowledge diversity and local initiatives
- Ensure national cohesion
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- Partners (education stakeholders)
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- Questionnaire
- Discussion on feedback
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Local activities (e.g. taster session, senior surfing, bus tour, info market, open doors and many others)
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- Increase profile of adult learning
- Give out information
- Attract and inspire people
- Pursue specific objectives per activity
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- General public (learners, potential learners)
- Specific target groups (immigrants, elderly people, disabled, illiterates, …)
- Media
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- Number of participants
- Questionnaire for organizers
- Questionnaire for visitors/participants
- Articles in newspapers (clipping service)
- Ratings (radio and television)
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- Recognize learning efforts
- Increase profile of adult learning
- Attract media attention
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- Learners and potential learners
- Politicians, policy makers
- Media
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- Visits to websites
- Articles in newspapers
- Other media
- Analyses of articles’ contents
- Number of nominees
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Conferences and other events for professionals
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- Discuss and analyze education issues and polices
- Lobby effectively
- Build bridges between theory, practice and policy
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Depends on the theme of the conference and the expected target groups:
- Professionals in adult education
- Politicians, policy makers
- Academics
- Learners
- Sponsors
- Media
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- Number of participants
- Articles in newspapers (clipping service)
- Ratings (radio and television)
- Questionnaire on satisfaction
- Evaluation (discussion) of organizers
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- Lobby for adult learners’ needs
- Formulate recommendations for policy makers and providers
- Advocate learning
- Outreach and motivate learners and non-learners
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- Learners and potential learners
- Coordinators
- Politicians, policy makers
- Professionals in adult education
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- Number of participants
- Number of multiplier effects
- Discussions on results in relation to objectives – focus groups (product and process)
- Articles in newspapers
- Ratings (radio and television)
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- Exchange of ideas
- Achieve more impact on national level
- Formulate adult education policies
- Benchmarking
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- National coordinators
- Politicians, policymakers
- Media
- Learners
- Researchers
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- Evaluation of results in relation to objectives by questionnaire or discussion (both on products and process)
- Individual analyses
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Media promotion
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Radio (interactive shows, interviews etc.)
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TV (national and local)
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Newspapers (national and local, providers’ magazines etc.
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e-media (portals, newsletters, e-card etc.)
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- Attract (media) attention
- Increase profile of adult learning
- Encourage involvement
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- General public
- Supporters and target groups
- Learners’ forums
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- Articles in newspapers (clipping service)
- Ratings (radio and television)
- Number of hits on web site
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- Increase profile of the learning festival and adult education
- Branding (building up the image of the learning festival)
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- Journalists of different media (direct)
- General public or specific groups (indirect)
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- Number of participants
- Articles in newspapers (clipping service)
- Ratings (radio and television)
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Publishing learners’ stories in a magazine/newspaper
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- Motivate learners
- Raise awareness and generate interest
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- General public
- Target groups of magazine (women, disabled etc.)
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- Questionnaire in the magazine
- Number of copies distributed
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Promotional materials
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National (joint) material
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Local material
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- Branding (building up the image of the learning festival)
- Increase profile of the learning festival
- Provide a range of tangible information
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- General public
- Coordinators
- Politicians, policy makers
- Professionals in adult education
- Sponsors
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- Number of copies distributed
- Number of recipients
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- Branding (building up the image of the learning festival)
- Increase profile of the learning festival
- Provide information on events etc.
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- General public
- Coordinators
- Politicians, policy makers
- Professionals in adult education
- Sponsors
- Media
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- Visits and hits on website
- Number of links from other websites
- Analysis of clippings
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Disseminating practices and sharing experiences
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- Learn from each other
- Avoid re-inventing the wheel
- Share successes and failures
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- Coordinators
- Facilitators
- Organizers of events
- Media
- Other cooperation partners
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- Focus groups and discussions
- Workshops
- Publication of selected materials
- Number of hits on website
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- Attract media attention
- Increase profile of the learning festival in general
- Get involvement
- Increase profile of role models for certain groups (VIPs’ participation, ‘Champions of Learning’)
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- Learners and potential learners
- Politicians, policy makers
- Professionals in Adult education
- Sponsors
- Attract new learners or encourage those already learning
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- Number of participants
- Articles in newspapers (clipping service)
- Ratings (radio and television)
- Number of hits on website
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