© M. Ravassard/UNESCO. Masked ritual dance of Kamataka, India

By encouraging diversity and contemporary creation, UNESCO endeavours to ensure that all cultures – with due respect for their equal dignity -- benefit from the development opportunities opened up by creative industries through strengthening local markets and providing better access to international markets, particularly by means of North-South and South-South cooperation.

In the field of creative industries, which encompass primarily crafts, design, publishing, cinema and music, expert support is provided, via collaboration between public and private actors, for training activities and fairs, festivals and shows with a region and sub-regional scope in the countries of the South. Support is also provided to reinforce the cooperation within the international Creative Cities Network and to promote linguistic diversity, particularly through translation, and copyright as regards authors and creators.

To deal effectively with governmental authorities and members of civil society alike, the Convention on the Protection and Promotion of the Diversity of Cultural Expressions was adopted in 2005, and partnerships are established in the framework of the Global Alliance for Cultural Diversity.