26.02.2017 - UNESCO Office in Amman

Masterclasses for media leaders begin in Amman


Amman, 26 February 2017 – Following the successful start of the training program for mid-career journalists, a new program for media managers and leaders begins today in Amman. Under the framework of the EU funded and UNESCO Amman Office implemented “Support to Media in Jordan” Project, CFI (the media cooperation agency from the French government) today began a training program for media managers at the SAE institute.

Four Masterclasses in February, March and April 2017 will train approximately 35 media leaders on how to organise a 360 degree newsroom, how to measure multimedia audiences, digital innovation and supporting effective change management in the newsroom, and implementing innovative and sustainable business models.

Each Masterclass is facilitated by a leading trainer and senior media manager; Thibaud Vuitton, editor-in-chief at France TV Info, Pierre Haski, co-founder of Rue 89, Soizic Bouju, director of editorial innovation at Centre France, and Frederic- Alexandre Talec, business manager at Frontline Media, will each conduct one Masterclass.

“UNESCO is pleased to partner with CFI on this ambitious training project for media leaders in Jordan. In addition to targeted training for mid-career journalists, these Masterclasses address the need for substantively improving newsroom management and for adapting to new technologies and business models for media,” said Ms Costanza Farina, UNESCO Representative to Jordan.

The Masterclasses are based on the recommendations made in the Training Needs Assessment developed by CFI and Jordan Media Institute in late 2016. The training is part of the broader “Support to Media in Jordan” Project component dealing with entry-level journalism education and systematic quality training for media professionals in which UNESCO Amman Office is partnering with CFI.


Background information:

UNESCO is known as the ”intellectual” agency of the United Nations. At a time when the world is looking for new ways to build peace and sustainable development, people must rely on the power of intelligence to innovate, expand their horizons and sustain the hope of a new humanism. UNESCO exists to bring this creative intelligence to life; for it is in the minds of men and women that the defences of peace and the conditions for sustainable development must be built. UNESCO’s mission in Jordan is to work with the government of Jordan and other stakeholders to provide effective high quality educational, scientific, cultural and communication programmes.

CFI is the cooperation agency of the French Ministry of Foreign Affairs and International Development tasked with coordinating and implementing France’s aid policy for the development of media in the South.

For more information, please contact:

Lidija Sabados

Associate Project Officer, Support to Media in Jordan

UNESCO Amman Office


Tel.: +962 (6) 5929621 Ext 328

Mob.: +962 (7) 96830012

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