30.09.2012 - UNESCO Office in Amman

Preparations for a TV drama series raising awareness on HIV/AIDS among youth in Jordan kick-off

©UNESCO AMMANParticipants at the HIV/AIDS training for script writers and social media activists

With a training workshop on HIV/AIDS for scriptwriters and social media youth volunteers held on Sept 30, 2012 in Amman, preparations for a TV drama series aimed at raising awareness on HIV/AIDS among youth in Jordan were officially kicked off. The drama series will be broadcasted on Ro’ya TV, a dedicated page on Facebook and YouTube from December 2012 until May 2013.

Jordan has a low HIV/AIDS prevalence, however, if preventive measures are not implemented, HIV/AIDS like other communicable diseases could increase and have significant social and economic consequences. Since, HIV/AIDS still is a taboo topic in Jordan and the region, the ultimate goal of the drama series is to raise awareness on HIV/AIDS and risk prevention and safe behavior among youth risk groups aged 18–27 in an appealing, easy and effective manner. To this end over the coming two months six episodes of a mini drama series on HIV/AIDS will be produced by Ro’ya TV. The first episode and the Facebook page will be launched on World AIDS Day on December 1 2012. Given the increasing number of youth on Facebook in Jordan also a Facebook page will be created to support the campaign. The page will be managed by volunteers from UNFPA’s Youth Peer Network and UNRWA’s Youth Clubs and host discussions moderated by HIV experts of a campaign’s steering committee.

The training was organized by the UNESCO Office in Amman based on extensive consultations and focus group discussions with youth from different governorates on HIV held in partnership with UNRWA and UNFPA with the aim of giving scriptwriters and social media activists an overall understanding of HIV/AIDS and cultural sensitivities in Jordan surrounding it. Presentations at the workshop were given by experts from the campaign steering committee composed of UNESCO, UNAIDS, the United Nations Population Fund (UNFPA) and its Youth Peer Network, the United Nations Relief and Works Agency for Palestine Refugees in the Near East (UNRWA), the International Labour Organization (ILO), the National Aids Programme of the Ministry of Health, the Ministry of Education and Ro’ya TV. The campaign is organized by UNESCO Office in Amman with UNAIDS UBRAF funds and the support of ILO Beirut.

For further information please contact Hadeel Tallil, h.talli@unesco.org or Maaly Hazzaz, m.hazzaz@unesco.org

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