31.10.2016 - UNESCO Office in Amman

UNESCO and Jordan Media Institute celebrate Global Media and Information Literacy Week


Amman, 30 October 2016 – Today UNESCO Amman Office and Jordan Media Institute (JMI) hosted a high-level event at The National Library in Amman to celebrate the Global Media and Information Literacy (MIL) Week, which is taking place from 31 October - 6 November 2016.

Under the patronage of HRH Princess Rym Ali and within the framework of the EU-funded and UNESCO implemented “Support to Media in Jordan” project, the event, “Media and Information Literacy in the 21st Century: Promoting Global Citizenship” featured a panel discussion on topics related to MIL in Jordan, including how alliances among all MIL stakeholders support and strengthen global citizenship, human rights and development; how MIL can address such issues as poverty and violent extremism within societies; and how media and information literate citizens can help to create equitable, inclusive societies.

In his opening speech, the EU Ambassador to Jordan Mr Andrea Matteo Fontana said, “new information and communication technologies make it ever easier for anyone to publish, broadcast or communicate, so the ability to judge the true merit of media content and make conscious choices – or 'media literacy' – becomes ever more essential for active citizenship and democracy.”

He added that to cultivate and improve media literacy in the digital age, the European Union has invested in the promotion of media literacy; “we have paid particular attention to the fact that different groups in society may have different needs and behaviours, as well as differing possibilities to access media.”

Ms Costanza Farina, UNESCO Representative to Amman noted that, “research has demonstrated that integrating MIL in all aspects of society including in formal and non - formal education has clear benefits for the citizen, for the government, for the quality of media and information systems. It leads to more active and democratic participation, awareness of ethical responsibilities for global citizenship and enables diversity, dialogue and tolerance.”

Dr Basim Tweissi, Dean of JMI, presented the joint EU funded UNESCO-JMI project component on media and information literacy. In his opening speech, Dr. Tweissi said that, “the region is witnessing historic times that highlight the need to raise interest in MIL and its integration into educational systems. In light of an evident political and public appreciation of MIL, JMI is keen to expand awareness through the Jordan MIL project in cooperation with its partners UNESCO and the EU, by developing a policy paper on the importance of this issue for Jordan’s future. JMI is also conducting an analysis of university curricula and has developed a syllabus for teachers and is working with them on setting up MIL clubs in several public schools as a pilot project.” He added that the project has been a great success and is making good progress and that JMI was looking forward to expanding the project in cooperation with the Ministry of Education and Jordanian universities to integrate MIL into curricula and academic plans.

The panel discussion was moderated by Ms Bayan Tal, JMI Senior Advisor, with several panellists, including H.E. Dr Mohammad Al Momani, Minister of State for Media Affairs, Dr Basim Tweissi, Ms Lina Ejeilat, Executive Editor, 7iber, as well as Ms Dua’ Jamal, IT teacher and Social Media Coordinator, Khalda School for Girls, and Mr Ahmad Al Ajlouni, JMI Student.

The panel explored the great potential of MIL (which includes a combined set of competencies to give citizens the ability to access, critically evaluate, organize and produce information and media content in print, images, video, and sounds through all media and technological platforms) to enhance new, trans-disciplinary paradigms for intercultural dialogue, social inclusion, role of MIL in countering hate speech and in achieving the 2030 Agenda for Sustainable Development and its Sustainable Development Goals.

UNESCO is privileged to implement the EU-funded project “Support to Media in Jordan”, which aims to enhance freedom, independence and professionalism for the Jordanian media. MIL, as one of the project’s key components implemented in partnership with JMI, is developing a systematic and comprehensive approach through the formulation of a policy paper, training for teachers at teachers' colleges and the piloting of MIL in a number of schools primarily targeting young people in the grades 7 to 9.

The Global MIL Week 2016 is led by UNESCO in cooperation with General Assembly of the Global Alliance for Partnerships in Media and Information Literacy (GAPMIL), UNAOC and the Media and Information and Intercultural Dialogue (MILID) University Network. The aim of the Global MIL Week is to heighten public awareness of the importance of media and information literacy at a global level while fostering cooperation, mobility and sharing.


Background information:

UNESCO is known as the ”intellectual” agency of the United Nations. At a time when the world is looking for new ways to build peace and sustainable development, people must rely on the power of intelligence to innovate, expand their horizons and sustain the hope of a new humanism. UNESCO exists to bring this creative intelligence to life; for it is in the minds of men and women that the defences of peace and the conditions for sustainable development must be built. UNESCO’s mission in Jordan is to work with the government of Jordan and other stakeholders to provide effective high quality educational, scientific, cultural and communication programmes.

The Jordan Media Institute (JMI) is a non-profit organization that was founded in 2006 by Her Royal Highness Princess Rym Ali. Specializing in journalism education and training, JMI became the first educational institute in Jordan and the region to offer a Master’s Degree in Journalism and New Media, thereby setting a precedent in incorporating digital media and practical training in journalism education which constitutes around 60% of the curricula.

For more information, please contact:

Lidija Sabados

Associate Project Officer, Support to Media in Jordan

UNESCO Amman Office


Tel.: +962 (6) 5929621 Ext 328

Mob.: +962 (7) 96830012

www.stmjo.com/en / www.unesco.org/new/en/amman

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