11.04.2013 - UNESCO Office in Amman

UNESCO launches H2Oooh cartoons on water conservation

©UNESCO Amman

In the occasion of the world water day, UNESCO office in Amman launched the H2ooh cartoon on water conservation and saving. The production of the cartoon came as a part of an innovative water awareness campaign which introduced to Jordan by the UNESCO Amman Office. The campaign called H2Ooooh! This took the shape of a cartoon drawing competition for students on water issues in partnership with the successful H2Ooooh! Initiative of the UNESCO Venice Office together with Alcuni Group (Italy).

A total of 5,600 students (grade 8th and 9th) from 28 schools of the 14 participating directorates from Amman, Irbid, Zarqa, Ramtha, Rusayfeh, Ajloun, Salt and Madaba participated in the competition in Jordan and submit storyboards in July 2012. The winner story awarded to Amera Salem from Princess Taghrid High School.

The selection of the winner came after screening and evaluation of the storyboards by a committee at each school and the best three stories submitted to UNESCO Amman Office which together with the Jordan Ministry of water and Irrigation and the National Commission for UNESCO to choose the winning story for submission to Alcuni Group for production.

Jordan is the world’s fourth most water-scarce country in terms of availability of water resources per capita. The aim of the initiative is to raise awareness among adolescents and youth of this situation through the participatory development of awareness raising cartoons on water related themes such as the limited availability, sustainable use and conservation of water. UNESCO is convinced that the only practicable way so that information can reach youngsters is that of involving them directly into the activity of education.

The Jordan H2oooh cartoon along with the new series of 26 cartoons from all 5 UNESCO regions which was produced by Gruppo Alcuni’s animation staff will be aired on Roya Tv during May.

This activity was organized by the UNESCO Office in Amman as part of the joint UN programme “Adaptation to climate change to sustain Jordan’s MDG achievement” of the MDG Achievement Fund. The MDG Achievement Fund is an international cooperation mechanism with the aim to accelerate the progress on the Millennium Development Goals (MDGs) worldwide. Under this fund, in Jordan, UNESCO together with UNDP, the Food and Agricultural Organization (FAO), and the World Health Organization (WHO) is enhancing Jordan’s capacity to adapt to climate change.

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