Project I: Youth focused Mass Media campaign on HIV/AIDS

Youth singing an educational song on HIV/AIDS at the campaign launch

Using new and traditional media to raise awareness on the issue of HIV/AIDS, six short educational clips were produced for television, radio and online in 2012/2013. The series on HIV/AIDS related issues was aired for 6 months at Ro'ya TV, Ro'ya and UNESCO youtube channels (TV) and throughout one week on Fann FM and Radio Al Balad (Radio). All episodes are available on a campaign Facebook page Red Ribbon ( where youth and the public can discuss any related issues and post questions for experts to answer. The page was co-managed by volunteer leaders of students associations.

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