©Gruppo Alcuni/UNESCO - Pet Pals and The H2Ooooh! initiative

As part of UNESCO’s project in the joint UN programme ‘Adaptation to climate change to sustain Jordan’s MDG achievement’, an innovative awareness campaign on water conservation was organized by the UNESCO Amman Office. The campaign – called H2Oooh! – took the shape of a cartoon drawing competition for 8th and 9th grade students to highlight water issues in Jordan and ways to address them.

A total of 5,600 students from 28 schools across all directorates of Jordan participated in the competition and submitted storyboards in June 2012. The top 3 submissions from each school were sent to UNESCO where together with the Ministry of Water and Irrigation, the National Commission for UNESCO and the UNESCO Amman Office, the winning cartoon storyboard was chosen and sent to the UNESCO Venice Office for production into a cartoon animation.

The winning cartoon from Jordan, along with other 25 winning cartoons from around the world is being aired on Roya TV in May 2013.

Jordan’s limited availability of drinkable water is not unknown. The aim of this initiative is to raise awareness among the younger generation of the water situation in Jordan in a participatory manner. UNESCO believes that by involving the children directly in the development of the campaign, they are much more receptive to understanding and promoting the theme of the campaign – that is the need to use water sustainably.

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