Creative Pacific for Sustainable Development

Development of cultural industries for sustainable development in the Pacific

Pacific cultural industries are rapidly growing owning to pioneering entrepreneurs, artists and creators. A report "Situational Analysis of Cultural Industries in the Pacific" (SPC/H.George and L. Mitchell, 2012) includes case studies in the selected countries and regional initiatives, and provides a snapshot of the current situation of cultural industries in Pacific SIDS.

 A study “Development and Marketing Strategies for Pacific Cultural Industries” (SPC/F. McComb, 2012) identifies some of the promising sub-sectors and calls for cultural policies and measures  for the cultural and creative industries development in the Pacific SIDS. For example, the Fiji Audiovisual Commission or Fiji Film was established by the Film Fiji Act (2002) with the goals to promote and develop the audiovisual industry in the Fiji Islands and to make Fiji the audiovisual hub of the South Seas. Fiji Film applies the tax incentives for international productions using Fiji as a filming location and engaging the services of Fijian citizens, technicians and technical facilities. Fiji Film also supports the Fiji-made and Fiji-themed films through tax incentives and Kura Awards education and awareness activities. 

UNESCO 2005 Convention

As part of its normative actions, UNESCO has been promoting the 2005 Convention for the Protection and Promotion of the Diversity of Cultural Expressions in the Pacific region.  The 2005 Convention is about the cultural goods and services of contemporary artistic expressions

The Convention is considered the first standard setting instrument that puts culture and development at its core.  The Convention encourages Parties to recognize the dual nature of cultural goods and services - cultural and economic -, and take them into account in their national policies for culture and sustainable development strategies. It aims to strengthen cultural and creative industries, particularly in developing countries.

As a follow up of the Asia-Pacific Ministerial Forum on the Diversity of Cultural Expressions (Dhaka, May 2012), a regional launch of the 2005 Convention in the Pacific was made at  the Meeting of Culture Ministers held on the occasion of the 11th Festival of Pacific Arts (Honiara, Solomon Islands, July 2012).  The Meeting also endorsed the Pacific Culture Strategy: Investing in the Pacific Cultures (2010-2020)Final report of the 2nd Meeting of Culture Ministers (Honiara, July 2012)

Fiji was the first country that organised the national consultation on the 2005 Convention in Suva in May 2013.  In 2015, Samoa joined the 2005 Convention.

The 3rd Culture Ministers Meeting held in Guam in 2016 called for the ratification of the 2005 Convention in its Declaration. This was reiterated again at the 4th Culture Ministers Meeting held in Nadi in 2018. The process for ratification has been underway in several Pacific island states.

UNESCO extends its support to Pacific SIDS for the preparation of the report on the application of the UNESCO 1980 Recommendation on the Status of the Artists. Its 2018 survey is focused on three thematic areas: culture in the digital environment; preferential treatment (supporting the transnational mobility of artists and flow of artistic works) and human rights and fundamental freedoms (social and economic rights, artistic freedom and gender equality) which are also relevant to the monitoring of the areas of the 2005 Convention.

Development of Cultural Statistics and Well-being Indicators

The First Regional Cultural Statistics Meeting was held in Suva in 2011 in cooperation with SPC and UNESCO Institute of Statistics (UIS) to discuss the application of the UNESCO Framework for Cultural Statistics (2009) to the needs and demands in Pacific SIDS.


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