© UNESCO

All over the world, broadcasting public institutions or companies face the daily challenge of producing and disseminating quality content that supply for the real demands of the communities to which they are connected. This is a complex challenge, particularly because there are no consolidated rational ways with which to quantify and measure it, as well as knowing if according to public and comprehensible parameters, such hurdles are being overcome. Public broadcasting companies cannot and should not rely only on audience analysis and research instruments developed according to market criteria. Therefore, defining a set of indicators that go beyond the market is essential for them.