27.09.2012 - UNESCO Office in Brasilia

Joint UNESCO and TV GLOBO initiative offers management training for NGOs and institutions

© UNESCO/Edson Fogaça

Initiative contemplates capacity building workshops held by Fonte Institute in all regions of Brazil.

Leaders and managers of 240 civil society organizations of 114 Brazilian cities, mostly upcountry small towns, will have a chance to further their management knowledge in preparation to achieve new development levels. The initiative is part of the project Empowering People and Creating Competencies in Civil Society Organizations, a Globo TV and UNESCO joint initiative sponsored by Petrobras, within the scope of Criança Esperança Programme.

Up until May 2013, twelve 5-day workshops will be held to train professionals on several themes such as organizational development, change processes, learning, sustainability, institutional diagnostics, strategic planning, and elaboration of projects. The capacity building workshops will be held by Fonte Institute for Social Development (São Paulo, Brazil).

Participant organizations will also receive 50 educational booklets that are part of the series Paths for the Development of Civil Society Organizations and the Portuguese translation of the Barefoot Guide, a hands-on manual for healthier, more effective and human practices at institutions. Both publications will be elaborated by Fonte Institute, as well as the books Context and practice of evaluation of social initiatives in Brazil: current themes (Fonte/Peirópolis, 2012) and Development of social initiatives (Fonte/Antroposófica, 2005).

The first edition of the project is primarily aimed at the 160 organizations sponsored by the Criança Esperança Programme, 40 NGOs that were not selected to receive grants from the Programme, as well as other 40 that are supported by the Petrobras Programme for Development and Citizenship (Desenvolvimento & Cidadania).

“We want to boost results and positive impact brought about by the projects conducted by those NGOs, as well as to support those with projects that were not selected, by offering extended training on themes that range from elaboration of projects to accountability. Thus, we are contributing to the construction and implementation of a participative model of organization and management that is transparent, democratic and capable of yielding results that ensure the rights of children, adolescents and youth in Brazil, especially those in vulnerable situations”, states Marlova Jovchelovitch Noleto, coordinator of the Human and Social Science Sector at UNESCO in Brazil.

Standing out among expected specific results are:

  • To stimulate the recognition of practices in favor of social and organizational development in the context of the Third Sector in Brazil;
  • To broaden perspectives about the main foundations (concepts and principles) of management practices in NGOs in Brazil; 
  • To strengthen the development of competencies that lead to collaboration and to “learning how to learn”;
  • To consolidate result indicators for the Criança Esperança Programme by applying to its supported projects indicators used by a branch of the Petrobras Programme for Development and Citizenship, so called Guaranteeing the Rights of Children and Adolescents. This application of indicators will last 36 months with the objective to verify the performance of those projects.

The entire capacitation project will be evaluated, enabling eventual adjustments on future editions.

The first training workshop takes place in Brasília (DF) from 24 to 28 September 2013. The rest are scheduled as follows:





Porto Alegre (RS)

Janeiro 2013


Brasília (DF)

Setembro 2012 e março 2013


São Paulo (SP)

Abril 2013

Rio de Janeiro (RJ)

Fevereiro 2013


Belém (PA)

Março 2013


Fortaleza (CE)

Abril 2013

Recife (PE)

Maio 2013

Maceió (AL)

Abril 2013

Natal (RN)

Novembro 2012

Salvador (BA)

Maio 2013

São Luís (MA)

Novembro 2012


“We will use an interactive methodology that is oriented by the needs of each participant. Different strategies will be employed to facilitate the learning process by putting each individual in the position of both apprentice and master. We hope that managers and organization leaders are able to perceive managing as a process, a continuous movement that needs to be constantly fed”, explains Flora Lovato, associate consultant to Fonte Institute and project coordinator.

Coordinator of the Unit of Social Investment and Responsibility for Petrobras, Maria Cristina da Costa, adds: “for the Petrobras Programme for Development and Citizenship, the initiative is a unique opportunity for a qualified exchanging of information between partner institutions and actors in the System of Guaranteeing the Rights of Children and Adolescents. It greatly strengthens the work conducted within the Programme regarding social development and promotion of citizenship values.”

“Within the scope of the partnership with UNESCO for Criança Esperança, this initiative will contribute to making good practices viable on social organizations all over Brazil,” states Beatriz Azeredo, director of Social Responsibility at Globo TV.

Other information
UNESCO: The UNESCO Office in Brasilia seeks to aid on the formulation and implementation of governmental policies for human development. Since 2004, it is in charge of selecting and overseeing the technical and financial aspects of projects sponsored by Criança Esperança.

Criança Esperança: Beginning in 1986 as a campaign by Globo Television Network. It was later recognized by the United Nations as an international model of incentive for discussion about public policies and transformation of lives. The Programme has benefitted over 4 million Brazilian children, adolescents and youth in situations of social vulnerability by sponsoring approximately 5,000 projects.

Fonte Institute: It is a Brazilian civil society non-profit organization consisting on professionals working towards social and human development. Its aim is to boost social initiatives for development by means of consultancy, publications, as well as research and training of managers and development professionals.

Petrobras Programme for Development and Citizenship: It is the corporative project that defines the principles and guidelines of social sponsorship for Petrobras. In 2007, it was implemented focusing on projects regarding Income Generation and Work Opportunities, as well as Guaranteeing the Rights of Children and Adolescents. In 18 September, Petrobras launched the Public Selection for the Petrobras Programme for Development and Citizenship (PPD&C). The company will direct R$ 145 million for social projects all over the country in the coming 2 years. Registration can be made until 18 November at www.petrobras.com.br/pt/meio-ambiente-e-sociedade/selecoes-publicas

Press contact

UNESCO in Brazil:
Ana Lúcia Guimarães, (61) 2106-3536, (61) 9966 3287 ana.guimaraes(at)unesco.org.br
Isabel de Paula, (61) 2106 3538, (61) 9846 8061

Fonte Institute:
Carline Piva, (11) 3032-1108, carline(at)fonte.org.br

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