14.11.2013 - UNESCO Office in Brasilia

The power of sport to transform lives

The role of sport as inductor to human development is the central theme of the International Seminar Sport and Human Development, organized by UNESCO and Vale Foundation, to be taken place at Museu de Arte do Rio (MAR), Rio de Janeiro (Brazil), on 25 November, from 9am to 6pm.

The seminar will gather Brazilian sports personalities, researchers, as well as national and International authorities to discuss the potential contributions of sport and its mega events to the social and sustainable legacy, the national sport experiences and the experiences abroad with a view on non-violence and building a culture of peace, as well as the sport as a human right.  The Seminar is sponsored by Ernst & Young, Globo TV, The Inter-American Development Bank (IDB), the British Embassy, and LAUREUS Sport for Good Foundation. The event is open for guests.

The event will discuss the importance of physical activities for plain human development and the consolidation of fundamental rights. It will also deal with “social legacy” of mega sport events to be hosted in Brazil in the coming years. From the recent experiences of other countries, especially from the United Kingdom, there will be discussions on the preparation and expectancies, particularly in Rio de Janeiro city, to one of the most important sports event of the decade – The Rio de Janeiro Olympic Games in 2016. 

The Lead Programme Coordinator of UNESCO Brasilia Office, Marlova Jovchelovitch Noleto, explains that the relationship of the Organization with sport has lasted for many years. Marlova clarifies that “UNESCO has acted in the area of sport both with a legal role and as a sponsor of social projects focused on sport and that promote fair-play, anti-doping and human values”. She also said that “Internationally, it is worth highlighting the International Charter of Physical Education and Sport (1978) and the International Convention Against Doping in Sport (2005), UNESCO reference documents in the area.”

On the occasion, there will the launched the series in Portuguese entitled “Cadernos de Referência de Esporte” (Reference Brochures on Sport), developed by Vale Foundation in cooperation with UNESCO Brasilia Office.
“The objective of the material is to focus on the themes considered essential to the practice of sport, as well as to serve as reference to professional that work in the Brasil Vale Ouro Programme, of Vale Foundation and to specialists in sports from other institutions”, explains Isis Pagy, Director-President and Director of Community Relations of Vale Foundation.
The series collaborates with building conceptual, operational and methodological patterns that can guide the pedagogical practice of professionals working in Physical Education involved in the Programme. The series counted with the participation and the involvement of more than 50 specialists in the area of sport –such as authors, technical reviewers and organizers – that enriched the contents by reflecting knowledge and experience lived by each one and by gathering identified differences. The final result is a teaching material that inspires and serves as reference to sport professionals of Brazil.

UNESCO works with Physical Education and Sport as important tools for building values, socialization and human development.  The sports practice reinforces positive values such as fair play, ethics, companionship and team spirit. It is a valuable tool to promote dialogue and cooperation, and a powerful means for mobilization by gathering people of different beliefs, origins and ethnicities.

Vale Foundation promotes sport as a factor of social inclusion, education, citizenship, health and acquaintanceship, encouraging and disseminating a sports culture and civic education of children and adolescents within its proposal of contributing to the enhancement of the quality of life of communities where the enterprise is present. It action is towards educational sports actions for children and adolescents between 6 and 17 years of age in order to strengthen the sports activities in school and to strengthen local community sports actions and institutions.

The ones interested in more information about the International Seminar should contact: esporteedesenvolvimentohumano(at)unesco.org.br. The entrance is free and limited to the capacity of the auditorium.

More information:

UNESCO Brasilia Office
Communication Advisory
Ana Lúcia Guimarães, (55-61) 2106.3536, (55-61) 9966.3287, a.guimaraes(at)unesco.org
Roberta Pinheiro, (55-61) 2106.3538, roberta.pinheiro(at)unesco.org.br

Vale Foundation
Press Advisory
Marcone Andrade, (55-31) 8478.4374, marcone.andrade(at)vale.com
Press Relations
Cláudia Siúves, (55-21) 3814.4823, (55-21) 98400.0872, claudia.siuves(at)vale.com

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