31.10.2018 - UNESCO Office in Brasilia

UNESCO launches, in Brazil, the 2018 Global Report – Re|shaping Cultural Policies: Advancing creativity for development

The important guide for the implementation of actions of protection and promotion of diversity of cultural expressions in the countries is available in Portuguese for the public.

The Representation of UNESCO in Brazil, in partnership with the Ministry of Culture and Itaú Cultural, hosts the launching of the Portuguese version of 2018 Global Report – Re|shaping Cultural Policies: Advancing creativity for development, in event in São Paulo. Data of the Report shows that the creative economy, formed by several sectors of the cultural industry, generates revenue of US$ 2.25 billions, global exportations of more than US$ 250 billions and 30 millions jobs, in the whole world.

The event will take place this Tuesday, (06 November, 2018), from 9:30 a.m. to 4:30 p.m., in the auditorium of Itaú Cultural, in São Paulo, in the framework of the first edition of the event Market of Creative Industries in Brazil (MicBR, in Portuguese acronym). MicBR is a trade mega event hosted by the Ministry of Culture, that will gather artists, entrepreneurs of cultural and creative sectors from Brazil and other South American countries, from 05 to 11 November, 2018, in the cultural hall of Paulista Avenue. 

In Brazil, the Municipality of Santos (SP), a member-city of UNESCO’s Creative Cities Network, has already implemented the instruments presented in the 2018 Global Report to assess the policies of the city for cultural development and creative economy. In the Report, Brazil stands out for its strategies for the modernization of cultural industries and incentive to entrepreneurship with the creation, in 2015, of the Creative Brazil Business Incubators Network (functioning across the country). Brazil has also created the National Policy Plan for the Women of Brazil (2013 a 2015), which promotes the visibility of cultural contributions of women in the Brazilian society. The National Policy Plan also refers to access to cultural production, media and content, besides working towards achieving the goal of the 2005 Convention on the Protection and Promotion of the Diversity of Cultural Expressions which refers to the advancement of gender equality, human rights and fundamental freedoms.  

The ceremony for the launch of the 2018 Global Report will be attended by the Ministry of Culture of Brazil, Sérgio Sá Leitão;  the State Secretary for Cultural Affairs of Argentina, Pablo Avelluto; the director of Itaú Cultural, Eduardo Saron; and Director and Representative of UNESCO in Brazil, Marlova Jovchelovitch Noleto. The Report will be presented by Octavio Kulesz (Argentina), director of the publishing house Editora Teseu, and contributor to the Global Report as author of the chapter “Cultural policies in the age of digital platforms”. Afterwards, panels will be held to discuss issues addressed in the Report that refer to the goals of the 2005 Convention. 

The Global Report of UNESCO is an important instrument to implement the 2005 Convention, which has been ratified by 146 State-parties. The Convention addresses the protection and promotion of the diversity of cultural expressions at global and country levels. The Report monitors the progress made and challenges encountered by different countries in the advancement of the goals of the Convention. It is the guideline of UNESCO to take measures and create policies that strengthen the capacities for the production, creation and flow of cultural goods, activities and services. 

Since 2015, UNESCO has been issuing a series of Global Reports that are grounded in the analysis of data presented in the periodic reports submitted by Parties to the 2005 Convention every four years. These reports offer qualitative and quantitative information on policy making and measures taken by governments to protect and promote the diversity of cultural expressions at both national and international levels. The Spanish version of the Report was launched in June 2018, in Bogotá, Colombia.

The 2005 Convention supports the sovereign right of each State to implement public policies aimed at strengthening and making the cultural and creative industry sectors more dynamic, as well as advancing the diversity of cultural expressions. The Report also provides evidence on how the Convention contributes to the achievement of the 2030 Sustainable Development Agenda of the United Nations. 

During the event where the 2018 Global Report of UNESCO will be presented, another report, The Brazilian Creative Economy (in English), issued by Tom Fleming Creative Consultancy, by means of the partnership between the British Council, Newton Foundation, and Sebrae, is also going to be presented. This report provides an overview of the creative economy in Brazil and proposes a methodology for assessing creative economy programs in vulnerable areas. Furthermore, it brings an UK-Brazil Guide for sharing best practices in creative economy, showcasing inspiring stories from several countries.

Media Information

  • UNESCO in Brazil:

Ana Lúcia Guimarães, a.guimaraes(at)unesco.org, (61)2106-3536, (61) 9 9966-3287

Fabiana Pullen, f.sousa(at)unesco.org, (61)2106-3596, (61) 9 9848-8971

Conchita Rocha, conchita(at)okalab.com.br, (61) 98175-2430 

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