Media Pluralism and Diversity in Brazil
In promoting a pluralistic and diverse media, UNESCO helps to expand the range of information for the public, and particularly for poor people, youth, women, indigenous and hard-to-reach populations.
Developing sustainable community media is a significant contribution to media pluralism. Along with public service and private commercial media, community-based media is a necessary condition for the public to be able to access different facts, debates and views. UNESCO therefore assists Member States in developing policy environments conducive to community media, and builds capacity and facilitates the uptake of information and communication technology within the sector.
In contributing to media diversity, UNESCO enhances media organizations’ capacity in relation to policies and strategies to mainstream gender equity and women's empowerment in both operations and content.
The Organization also works to empower citizens with media and information competencies. Training and awareness-raising are undertaken serving end-users of communication in general, and the teaching of competencies in schools in particular.
World Radio Day on 13 February each year is actively observed for its significance to media pluralism and diversity.
Community Media in Brazil:
The community media is governed by its own legislation, which is a focus of tension among the stakeholders. According to the latest surveys, the ostensive mission of those broadcasters, which is to contribute to the social development of local audiences, has actually been re-directed to focus on serving local commercial, religious and political-electoral interests.