Criança Esperança Programme

© TV Globo

The Criança Esperança Programme, a Globo TV initiative in partnership with UNESCO since 2004, is a social mobilization programme aiming at transforming the future of vulnerable children and young people. Every year, a large campaign mobilizes Brazilians who donate to support social projects in all five regions of Brazil.

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The Criança Esperança Programme, a Globo TV initiative in partnership with UNESCO since 2004, is a social mobilization programme aimed at creating opportunities, empowering people, and transforming lives.

The Programme was created in 1986 by Globo TV, the largest audiovisual producer in Brazil, with a capacity of reaching practically the entire country. Five broadcasters and 117 affiliates comprise a network that communicates everyday to 100 million people on all screens.

In view of this great potential, the Criança Esperança Programme is able to draw people’s attention to early childhood development and raise awareness on the rights of children and adolescents, thus allowing UNESCO to disseminate important themes of its mandate. Criança Esperança is one of the most – if not the most – visible and recognized social programmes in Brazil. It is also a powerful communication tool to discuss important issues concerning the social agenda in the country.

Through the annual mobilization campaign, the programme raises funds, which are fully invested in social projects developed by NGOs in the five regions of Brazil. With the participation of citizens and prominent corporations, Criança Esperança has already supported more than 5 thousand projects, benefiting more than 4 million vulnerable children, adolescents and young people across the country.

Once a year, during its annual campaign, a live show is produced and broadcasted in prime time where artists and celebrities voluntarily advocate for the programme’s cause. The show is structured around a central theme, such as Education, Human Rights, Cultural Expressions, among others. Moreover, Criança Esperança is often featured and used as a reference in news, documentaries, interviews and even entertainment shows keeping these important themes in the public agenda of Brazil.

The Criança Esperança Programme

  • Promotes social inclusion of vulnerable groups such as youth, afro-descendants, indigenous people and girls;
  • Supports initiatives which function as social laboratories aiming to inspire youth public policies;
  • Stimulates young people to attend basic education and technical and vocational training;
  • Encourages youth participation and engagement;
  • Offers sport, leisure activities, and digital inclusion;
  • Supports projects:
    • to promote human rights and racial equality;
    • to prevent violence, sexual abuse and the exploitation of children and youth;
    • focused on the Sustainable Development Goals among which, the reduction of extreme poverty and inequalities.
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