• Considering cultural heritage and contemporary creativity as tools for building peace through dialogue;
• Developing relevant tools, policies and frameworks for enhancing mutual understanding through shared histories, cultural mediation and cultural diplomacy;
• Promoting cultural heritage in all its forms as a powerful and unique tool for sustainable social, economic and human development, job-creation opportunities social cohesion, education and mutual understanding, thus bringing forth new opportunities for international cooperation;
• Building on the cohesive power of cultural heritage in all its forms and dimensions (tangible and intangible, movable and museums, documentary heritage) and contributing to the enhancement of creativity, dialogue and cultural exchanges, developing innovative and creative approaches to the safeguarding and promotion of heritage and culture-sensitive development projects through the support to the rehabilitation, capacity building, and transformation of key leading cultural institutions.

Main regions targeted: South-East Europe