Women Make the News 2014: Advancing Global Partnerships to Achieving Gender Equality in and through Media

On the occasion of the International Women’s Day (IWD) on the March 8, UNESCO joinsed forces with international and regional partners to launch the annual Women Make the News (WMN) initiative. The theme for 2014 was “Advancing Global Partnerships to Achieving Gender Equality in and through Media.”

The WMN 2014 theme was connected the groundbreaking Global Alliance on Media and Gender (GAMAG) which was launched during the first Global Forum on Media and Gender which took place in Bangkok, Thailand on 2nd to 4th of December 2013. The WMN theme was also related the International Women’s Day global theme: “Equality for women is progress for all.”

Launched annually on the occasion of the IWD, Women Make the News is a global initiative aimed at raising awareness on the issue of gender equality in and through the media, driving debate, and encouraging action-oriented solutions until global objectives are met. It is to this end that UNESCO has developed resources such as the Gender-Sensitive Indicators for Media and the Media and Information Literacy Policy and Strategy Guidelines.

Our advocacy efforts for 2014 was to achieve the following objectives:

  • Promote an increase in female sources interviewed in the news;
  • Strengthen cooperation with our media partners and their role in GAMAG;
  • Expand the membership of GAMAG;
  • Shine the spotlight on the necessity of partnerships to achieve the objectives of the Media and Gender critical area of concern of the Beijing Declaration.

Below were the key features of Women Make the News 2014.

Invite editors-in-chief of newspapers, radio, and television on- and offline to join UNESCO’s initiative, and to produce special supplements/programmes on these topics and/or to entrust women journalists and reporters with editorial responsibility in the newsroom on March 8 to mark the WMN initiative

Launch of IAMCR and UNESCO publication, Media and Gender: A Scholarly Agenda for the Global Alliance on Media and Gender' IAMCR and UNESCO

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