12 Ways to Celebrate Women Make the News for International Women’s Day

Calling on media partners to commit to ensuring that, in general, at least 30% of all sources interviewed in the news are women

Research has shown that, on average, only 24% of people questioned, seen, heard or read about in the media are women. In addition, less than one in every five experts interviewed is a woman. The media, as champions of freedom of expression and with their function to promote diversity, should treat this imbalance as a threat to the free expression of half the world’s population. 

It is essential that the media interview more female sources. Getting more women on the news needs to be a consistent commitment to achieve evolutionary change.

We are calling on media partners to commit to ensuring that, in general, at least 30% of all sources interviewed in the news are women by clicking here.

Entrusting women with editorial responsibility

UNESCO is inviting editors-in-chief of newspapers, radio, television online and offline to join this initiative, and to entrust women journalists and reporters with editorial responsibility for the newsroom on International Women’s Day or during the WMN initiative. The WMN 2016 will continue until 5 May 2016.

Send a letter to your local media

Send a letter to your local media or use your social network service to tweet and post on facebook with hashtag #WomenMakeNews requesting that they commit to ensuring that, in general, at least 30% of all sources interviewed in the news are women and to entrust women with editorial responsibility.

International development organizations and corporation can pledge to be a part of a donor framework to support the activities of GAMAG

The success of GAMAG depends on the resources (financial and otherwise) that we are able to deploy. We are inviting international organizations and corporations to pledge to be a part of a discussion to establish a donor framework for GAMAG. This pledge is a commitment to dialogue. Further commitment during or after dialogue will be the decision of participating organization. Click here to participate

Joining the Global Alliance on Media and Gender

The success of the Global Alliance on Media and Gender (GAMAG) is more than just about numbers. It also about how we work together as partners with common goals. Join GAMAG and commit to participate so that we can be stronger. All organizations and individuals working on gender and media issues are invited to join the movement. Over 400 organizations have already joined. Click here to join Global Alliance.

Promote or enroll in the media and information literacy online course

Working closely with the supply side of media and information to promote gender equality is one approach. It is also necessary to empower citizens through media and information literacy (MIL), to advocate for gender equality.  Through MIL, citizens/audiences (readers, viewers, and listeners) are equipped with necessary competencies (knowledge, skills and attitudes) to assess the gender sensitive performance of media and other information providers, and to participate in them.  Therefore, UNESCO and the Athabasca University, in cooperation with the UNESCO-UNAOC University Network on Media and Information Literacy and Intercultural Dialogue, launch online course on media and information literacy MIL.  Applicants should be youth (females and males between the ages 15-25). Participants who successfully complete the course will receive a certificate from the University of Athabasca. Interesting youth can enroll by clicking on this link.

Spreading the word

Downloadable banners and logos are available on this website. Please use them to promote Women Make the News in your organization. These promotional materials cannot be used for marketing, advertising or in any other ways that are inconsistent with UNESCO’s mission. Click Here!

Use social networks like Twitter, Facebook, Youtube, Weibo and others from your country/region to promote the initiative. You can share images and video clips of the event as well as web pages and all information related to the theme.

Diffuse audio and video clips

You can diffuse UNESCO's audio and video clips on women and gender equality issues, which are available, here:

Voices from communities: Audio - Videos
Global Forum on Media and Gender: Videos and Interviews

Mainstreaming the topic at universities

Universities, colleges, training institutions, including UNESCO Chairs, can join this initiative, and to organize special debates or lectures on the International Women’s Day theme, “Empower Women, Empower Humanity - Picture it!”, to mainstream the topic in relevant lectures and to promote gender equality in a form deemed necessary in their places of work for the occasion of International Women’s Day or over the duration of the WMN initiative.

Producing programmes on the IWD topic, organize on-air debates and discussions, give voice to communities

Radio and television programmes as well as small messages can be produced to be repeatedly diffused throughout the month, and especially on 8 March, based on this year's International Women’s Day theme, “Planet 50‐50 by 2030: Step It Up for Gender Equality” and UNESCO's Women Make the News 2016 theme, “Gender Equality in the Media is Sustainable Development”: Gender Equality in the Media by 2030.

You can organize radio and television debates and discussions involving stakeholders (broadcasters, editors, journalists/reporters, policy-makers, academics, legal fraternity) on the relevance of gender equality and particularly relating to this year’s theme.

Phone-in radio shows can be organized in order to give voice to the community.

Interviewing media personalities

You can interview media personalities, both women and men, in your country about the International Women’s Day theme and the UNESCO Women Make the News 2016 theme.

Promoting UNESCO publications and initiatives related to this year’s theme

You can download, exhibit and distribute publications, produced or supported by UNESCO: 

- Gender-Sensitive Indicators for Media
- Getting the balance right: Gender Equality in Journalism
- Global Report on the Status of Women in the News Media
- Guidelines for broadcasters on promoting user-generated content and media and information literacy
- Media and information Literacy Curriculum for Teachers
- Media and Information Literacy Policy and Strategy Guidelines

You can join the National Commission for UNESCO in your country to participate in the celebration of national events dedicated to International Women's Day.

Celebrating the Day with local media organizations

You can celebrate the Day together with the World Association of Community Broadcasters (AMARC), local associations of community radios, national or regional print and broadcast unions, journalists' associations, women networks or citizens’ media groups.

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