Women Make the News 2010

Towards Gender Sensitive Indicators for Media: Best practices for gender perspective in media and in media content

2010 theme,”Towards Gender Sensitive Indicators for Media: Best practices for gender perspective in media and in media content”, is intended to launch a global exchange on the importance and the need for gender sensitive indicators for media organizations.

Fifteen years ago the Beijing Declaration and Platform for Action, adopted at the United Nations Fourth World Conference on Women in September 1995, highlighted the key role of media to promote gender equality in all spheres. All stakeholders are called to join forces to combat “stereotyping of women and inequality in women's access to and participation in all communication systems, especially in the media”.

As organizations all around the world take stock of the achievements and outcomes of its implementation, UNESCO and its major international partners believe there is need to emphasize the role of media to achieve the objectives of the Beijing Declaration. This gives rise to the questions as to how media institutions can effectively assess their gender sensitive responsiveness and how civil society can, in turn, evaluate this responsiveness? Are media merely transmitters of information relating to gender equality or are they joint partners to operationalize the Beijing Declaration, enabling the creation of knowledge and multiply its outcomes? How can media effectively play this role? Can gender sensitive indicators for media assist? These are some of the questions we are hoping this year’s campaign will help us to answer.

Back to top