Building Trust in Media in South East Europe and Turkey

© Add name of copyright here - Add caption here.

With financial support from the European Union, UNESCO is promoting freedom of expression and press freedom in South East Europe and Turkey. The project, entitled “Building Trust in media in South East Europe and Turkey”, seeks to strengthen freedom of expression, access to information, free, independent and pluralistic media, ensuring that journalists and media are key drivers for democratic, sustainable and peaceful development in the region.

The project is being implemented in Albania, Bosnia and Herzegovina, the Former Yugoslav Republic of Macedonia, Montenegro, Serbia and Turkey, as well as in Kosovo (administered by the UN Interim Administration Mission in Kosovo in the context of UN Security Council Resolution 1244).

The focus of the project “Building Trust in Media in South East Europe and Turkey” is on improving media accountability mechanisms, media internal governance and information literacy among citizens to strengthen civil society support for the media and demand for quality media.

The project builds on previous cooperation between the European Union and UNESCO. It will benefits from the experiences and lessons learned from the project “Alignment to International Standards in the Media Sector in South East European countries” implemented by UNESCO from 2009 to 2011 and the project “Media Accountability in South East Europe and Turkey”, implemented from 2013 to 2015. Both projects supported the creation and strengthening of voluntary media self-regulation mechanisms such as press councils or news ombudsmen.

Overview of Activities

In line with the guidelines for EU support to media freedom and media integrity in the enlargement countries, the project will seek to build trust and restore confidence in the media in South East Europe and Turkey through activities in 3 areas.

  • Supporting efficient and sustainable self-regulation mechanisms and the inclusion of professional standards, freedom of expression and media integrity in the basic education of journalists.
  • Improving the internal governance of media organizations through the implementation of internal rules and good practices that recognize human rights and labour standards, as well as improved levels of transparency in ownership, management and administration, and the enforcement of ethical codes within media outlets.
  • Increasing public demand for quality media and empowering citizens through media and information literacy.

Follow us #TrustinMediaSEE

Development partner

European Union

The primary objective of the European Union’s development policy is the eradication of poverty in the context of sustainable development. EU partnerships with developing countries to promote respect for human rights, peace, democracy, good governance, gender equality, the rule of law and justice.


First self-regulatory body for the print and online media in the Region of Western Balkan and South East Europe, the Press Council in Bosnia-Herzegovina aims at improving ethical and professional standards in the Bosnian media.

EFJ is the largest organisation of journalists in Europe, representing over 320,000 journalists in 68 journalists’ organisations across 42 countries. It was created in 1994 within the framework of the IFJ Constitution to represent the interests of journalists’ unions and associations and their journalists.

The Ethical Journalism Network promotes ethics, good governance and independent regulation of media content. EJN was formed in 2011 as a unifying professional campaign bringing together owners, editors and media staff to strengthen the craft of journalism.

Press Council of Kosovo (administered by the UN Interim Administration Mission in Kosovo in the context of UN Security Council Resolution 1244) is a self-regulatory body founded for and by the print media. Freedom of speech, the right of citizens to be duly and completely informed and the respect for the Press Code are the foundations on which the Press Council is founded.

CMEM bases its work on the principles of transparency and accountability and freely promotes its views and opinions, takes initiatives and participates in building and upgrading of professional standards and ethics and their protection and promotion in the media.

The Press Council is an independent, self-regulatory body that brings together publishers, media owners, news agencies and media professionals for monitoring the observance of the Journalist’s Code of Ethics, solving complaints related to media content.

The School is a non-profit institution of higher professional education in the former Yugoslav Republic of Macedonia, which strives to provide students with comprehensive knowledge and skills to creatively overcome challenges in the field of journalism, media, corporate communication and public relations.

P24 is an initiative that supports editorial independence in the Turkish press. It is a not-for-profit, civil society organization, which aims to build capacity in the Turkish media, promote best journalistic practice and encourage the transition to web-based journalism.

SEENPM, which unites 15 non-for-profit media cent­ers, promotes excellence in journalism through policy initiatives, research and training. Since its creation in 2000, SEENPM has implemented a wide range of training, exchange and media policy re­search projects.

The Media Education Centre (MEC) for children and youth is a nonpolitical, nonprofit, NGO established in Belgrade, Serbia in 2002. Its activities include arts and culture, education, anti-discrimination, migration and youth. MEC collaborates with organizations in other countries, including Slovenia, Croatia, Bosnia and Herzegovina, Montenegro, Albania, Macedonia, Greece, Turkey, Bulgaria, Romania and Serbia. It is a part of the following European networks: European Association for Viewers Interests, European Children Film Association, European Youth Advisory Group, media4[me] network. It participates in numerous Youth in Action programmes, in which youth from different sociocultural backgrounds work together to produce film, animation, television and other media to advance communication, intercultural dialogue, and voluntarism.  Their mission is to produce films, animation, TV and other media products with positive and educational content and to promote the role of media in the transition to sustainable ways of living and a global society founded on a shared ethical framework that includes respect and care for the community, ecological integrity, universal human rights, respect for diversity, economic justice, democracy and a culture of peace.

Project Timeline

1 January 2016 31 December 2018


Related News

Albania hosts UNESCO’s regional training on journalists’ labour rights
12.01.17 | Paris, France

UNESCO supports launch of an online media ethics school in Bosnia and Herzegovina
21.12.16 | Paris, France

Advocating for Interests of Information and Media Users in South East Europe
02.12.16 | Paris, France

A way to build trust in the media: Social media movement now in Serbian
02.12.16 | Paris, France

UNESCO-supported discussion on Media and Information Literacy in Serbia: Cross-sector approach for all generations
16.11.16 | Paris, France

Guidelines for media ethical audits: Send us your feedback
14.11.16 | Paris, France

Press councils from South East European & Turkey join AIPCE meeting in Sweden
18.10.16 | Paris, France

UNESCO supports good governance of media in South East Europe
11-10-2016 | Paris, France

UNESCO sponsored survey strengthens media self-regulation mechanism in the former Yugoslav Republic of Macedonia
23-09-2016 | Paris, France

Video interviews with Press Councils on the impact of digital technologies
07-09-2016 | Paris, France

South East Europe and Turkey journalists join European Labour Rights Experts group
05-09-2016 | South East Europe and Turkey

UNESCO supports Press Council in Serbia to act against online copyrights infringement
24-06-2016 | South East Europe and Turkey

UNESCO training for press councils of South East Europe and Turkey on online media ethics
20-06-2016 | South East Europe and Turkey

UNESCO supports capacity building of Press Council in Pristina
26-05-2016 | South East Europe and Turkey

Press councils from South East Europe and Turkey discuss the challenges of online journalism at World Press Freedom Day celebrations in Helsinki
13-05-2016 | South East Europe and Turkey

Ljiljana Zurovac on truth and media
13-05-2016 | Paris, France

UNESCO organized briefing in Paris on the Project “Building Trust in Media in South East Europe and Turkey”
03-05-2016 | South East Europe and Turkey

UNESCO supports discussions on labour conditions of media professionals in South East Europe
21-04-2016 | South East Europe and Turkey

UNESCO and European Union launch a new project to build trust in media in South East Europe and Turkey
06-01-2016 | South East Europe and Turkey

Back to top