03.05.2012 - UNESCO/eYeka

eYeka announces results of co-created communication campaign for UNESCO's World Press Freedom Day 2012

eYeka, the global market leader in online co-creation, has announced today the results of its online co-creation project to raise awareness of the importance of freedom of expression and the safety of journalists on the occasion of World Press Freedom Day on 3 May.

eYeka's global community of creative consumers was challenged to create a poster (either using photography or illustration) that shows the importance of having a free press and ensuring the safety of journalists. The images needed to be strongly narrative and raise awareness of the importance of freedom of expression and the safety of journalists.

The online creative competition started on 2 April and ended on 23 April 2012. Over this 3-week period, a hundred striking images, licensed under creative commons and meeting the criteria of originality, quality, relevance and narrative, were accepted. The topic’s importance resonated with many around the world with participants hailing from 23 countries including Algeria, Argentina, Belarus, Belgium, Chile, Colombia, France, Greece, India, Indonesia, Malaysia, Mexico, Netherlands, Philippines, Portugal, Russian Federation, Spain, Singapore, Uganda, UK, USA, Venezuela and Vietnam.

The top images are featured on the UNESCO webpage dedicated to World Press Freedom Day and made available to 195 Member States for their celebrations during World Press Freedom Day on 3 May.

The top winning images will also be broadcast during the celebration of World Press Freedom Day by UNESCO in Tunisia and during a ceremony at the United Nations in New York. Following the event, the top images will remain as features on UNESCO's website and a certificate from UNESCO regarding their quality contribution to World Press Freedom Day will be given to the winners.

Janis Karklins, UNESCO’s Assistant Director General of Communication and Information, said: "The images produced by creative people worldwide further underline the importance of freedom of expression and the safety of journalists. One of the themes of this celebration of World Press Freedom Day in 2012 is ‘media freedom has the power to transform society’. It is clear, through the images produced, that civil society, now more than ever, is convinced of this message. UNESCO is pleased to highlight such voices from around the world in favour of press freedom and in support of UNESCO’s mandate."

François Pétavy, Chief Executive Officer at eYeka, said: "We are always impressed by the quality, originality and diversity of creative ideas coming from our community. When viewing their work, we hope that people around the world will share our community members' enthusiasm to support such an important cause."

The top images and the finalists can be downloaded here.

About eYeka

eYeka is the global market leader in online consumer co-creation. It leverages a community of 200,000 creative consumers from 94 countries that helps companies generate fresh creative ideas, unlock innovation opportunities and drive consumer engagement at a global level, in a matter of weeks and within a confidential, IP protected environment. eYeka serves more than 40 of the top 100 brands such as P&G, Kraft, Coca-Cola, Unilever, Danone, Hyundai and Microsoft and is present in France, Singapore, China and UK. For more information: http://en.eyeka.net.




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