03.07.2003 -

Jumping between New and Traditional Media: A New Training Kit

More and more people are seeing the creative potential of linking the Internet to more traditional communication technologies, particularly radio and television. The UNESCO/APC Multimedia Training Kit (MMTK) provides trainers in telecentres, community media organisations, and the development sector with a structured set of materials to help make that jump between new and traditional media.

The materials cover a range of multimedia areas like "presenting on radio" and "writing for the web" as well as topics such as "cooperative problem solving". The MMTK is a growing collection, and new topics will be added in the months to come.


Materials follow a standard format and so can be used as interchangeable building blocks from which trainers can build up face- to-face training appropriate for their different contexts. So, a trainer running a workshop on information skills for a women's organisation could choose components from the "Searching the Internet" unit and the "Violence Against Women" module and combine them into a single workshop kit. Individuals can also use many of the materials for self-instruction.


Each unit includes notes for trainers on running the workshop, a handout for workshop participants, exercises, a list of additional resources, a glossary of terms, a copyright statement and workshop and materials evaluation forms. Many units contain additional resources such as presentations, detailed manuals for trainers, and case studies of how the tools in question are being used in different



All MMTK materials are released under a Creative Commons license, which allows their free use and distribution for non-commercial use.


The MMTK is a multi-stakeholder initiative involving the Association for Progressive Communications (APC), UNESCO, OneWorld International, AMARC, the International Institute for Communication and Development (IICD), Search for Common Ground, Radio for Development, and the Food and Agriculture Organization of the United Nations (FAO).


The MMTK was funded by UNESCO and the Rockefeller Foundation and is coordinated by APC.

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