12.05.2010 -

Role of broadcasting regulators discussed at UNESCO Headquarters

UNESCO, in cooperation with Albany Associates, organized the third Master Class in Broadcasting Regulation at UNESCO Headquarters in Paris last March. Representatives of broadcasting regulators and operators from Bhutan, Iraq, Kenya, Malawi, Montenegro, Nigeria, Rwanda, Thailand, and Trinidad and Tobago gathered to exchange experiences and to discuss broadcast regulation with a particular focus on the role of regulation for elections.

One of the participants, Kunrada Chaisorm, from the Office of the National Telecommunications Commission of Thailand, said, 'The class was great. I learned a lot from the discussions and the interaction with colleagues from many other countries".

 

The Master Class provided delegates with an in-depth analysis and knowledge of the following topics:

<li>international broadcast regulation law and standards;

<li>application of media rules during elections;

<li>monitoring, compliance and enforcement; and

<li>political advertisements.

It also examined new and emerging issues such as the use of social networking technologies and how new media tools can support election campaigns.

 

Opening remarks were presented by the Deputy Assistant Director-General for Communication and Information, Mogens Schmidt, and the Director of Albany Associates, Dieter Loraine. Many people turn first to their televisions or radios to learn about elections. Therefore election coverage in the media, and especially in the public media, involves some of the most complex rules of broadcast regulation. Mr Schmidt stressed that the public media have a general duty to inform about matters relevant to the elections. UNESCO's mandate in the field of public service broadcasting is to support and promote comprehensive action focusing on the role and functions of public service. It is particularly relevant to UNESCO's core mission - to promote the free flow of ideas through word and image.




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