UNESCO and Print-Broadcast Unions discuss Gender Sensitive Indicators for Media
Gender equality and women’s empowerment in the context of the functions of media, their operations and content is the subject of discussion between UNESCO and print and broadcast unions/association. This discussion is taking the form of a virtual consultation on the Draft Gender-Sensitive Indicators (GSIM) prepared by UNESCO and the International Federation of Journalists.
The Draft GSIM is a non-prescriptive comprehensive set of guidelines particularly for media organisations. The focus is on encouraging media organisations to make gender equality transparent and comprehensible as well as to consider their own internal policies and practices. Our hope is that media organisation will, through their own mechanisms, decide to adapt and use these indicators.
This consultation is important because it will enable UNESCO to enrich the document based on the perspectives of its key partners. At the same time we hope it will provide an opportunity for exchanging opinions and expertise among media operators and practitioners themselves.
This dialogue with our media partners follows an international consultation to review the draft framework of Gender-Sensitive Indicators for Media organised by UNESCO and IFJ in Brussels on 14 - 15 April 2011. This was a face to face meeting that brought together seventeen experts representing national, regional and international organisations working in the field of media and gender and covering all regions of the world.
The virtual consultation is being organised via the WSIS Knowledge Communities Platform and is at present close to the public. However, this online community of practice on media and gender will become permanent community for UNESCO to engage all interested stakeholders involved in this field.
UNESCO places a very high priority on gender equality as seen in our organisational structure and strategy. Our Division for Gender Equality is located within the Office of the Director General and has the responsibility for ensuring the implementation of UNESCO’s "Priority Gender Equality Action Plan for 2008-2013". This strategy is pursued through a two-fold approach:
(i) gender-specific programming and
(ii) gender mainstreaming with action in all of UNESCO’s fields of competence: education, the sciences, culture, and communication and information, and applies to all levels of interventions from policy development, awareness raising and advocacy, research, to institutional capacity building and training.