21.12.2016 - Communication & Information Sector

UNESCO supports launch of an online media ethics school in Bosnia and Herzegovina

The Press Council in Bosnia and Herzegovina recently launched an online platform featuring a wide-range of video classes on media ethics and available free of charge in local language or English with subtitles (see www.mediaethics.eu). The setting-up of this online media ethics school has been supported by UNESCO within the framework of the project "Building Trust in Media in South East Europe and Turkey".

"For more than 10 years, I have been organizing successful summer schools on media ethics for journalists students. Considering the demand and importance of the topic for journalists, we developed the idea to use our network of trainers and expertise to record online classes and thereby reach more people than our summer students," explained Ljiljana Zurovac, the Executive Director of the Press Council in Bosnia and Herzegovina.

The online platform currently features 12 classes with trainers in the format of questions and answers. The topics covered are both general and specific and comprise freedom of speech, media ethics and radio journalism, the responsibilities of online news portals, ethical standards of investigative journalism.

The main ambition of the online media ethics school is to become a leading educational portal on media ethics for the South East European region. Such materials should encourage journalists to abide by high ethical standards and prove them that it is possible to build a career in journalism while respecting professional standards.

The EU-funded Project "Building Trust in Media in South East Europe and Turkey," provides support to media self-regulation mechanisms with the objective to strengthen media professional standards and media quality.

More information about the online media ethics school is available in a video clip here: https://youtu.be/JzEB_84_Mlk

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