UNESCO trains Maghreb public service broadcasters to reduce gender stereotyping
UNESCO's Rabat Office initiates a series of training-the-trainers workshops for media practitioners in Maghreb countries to produce gender-sensitive media content and to reduce stereotyping. The first training targeting public TV professionals will take place in Rabat from 2 to 4 February 2010.
This first training will invite TV producers and scriptwriters from Algeria, Mauritania, Morocco and Tunisia to reflect on the means to create audiovisual products responding to the needs of the market, while spreading balanced images of Maghreb women, free from stereotypes. The guide entitled Femme et télévision au Maghreb (Woman and Television in Maghreb), published by the UNESCO Office in Rabat, will serve as a reference material for the training. The guide is available below in PDF format in French.
According the Centre for Arab Women Training and Research (CAWTAR), 78% of images of women transmitted by Arab media do not reflect adequately the realities. Other experts state that women are less frequently interviewed and their points of views in documentaries are neglected.
The UNESCO series of training-the-trainers workshops, which will be conducted in 2010-2011, targets professionals and decision-makers from public TV, radio and print media. It is part of a coherent overall UNESCO strategy aiming at capitalizing on media as a powerful tool for transformation of societal practices. With a view to ensuring sustained gender mainstreaming in media content, strategic interventions will also be made to integrate gender approach in journalism school curricula and to advocate for equal opportunities in decision-making positions in media.