Community radio handbook
Based on the experience and innovative thinking of communication experts and practitioners, this handbook can contribute towards helping different communication actors, technicians, operators and radio producers in community radio stations to make more efficient use of community media for community development by getting people involved in clarifying issues and solving problems and in talking to each other.
Much research interest has been devoted to mass media. In their findings, communication specialists have always acknowledged that there are many sectors, communities and minorities whose access to information and means of self-expression are not always guaranteed by mass channels. They have recognized that more sharply focused, customized and essentially small and local media are crucial in filling this gap.
UNESCO sees community radio as a medium that gives voice to the voiceless that serves as the mouthpiece of the marginalized and is at the heart of communication and democratic processes within societies. With community radio, citizens have the means to make their views known on decisions that concern them. The notions of transparency and good governance take on new dimensions and democracy is reinforced. Community radio catalyses the development efforts of rural folk and the underprivileged segments of urban societies, given its exceptional ability to share timely and relevant information on development issues, opportunities, experiences, life skills and public interests.
In the age of multimedia and online communication, the potential of community radio to provide for effective outreach to discuss and create demand for the Internet has become even greater. By using radio and browsing the Internet to respond to listeners’ direct queries, by sharing information and knowledge derived from the Internet, the whole community is involved and empowered with new opportunities.
- Bibliographic reference
- Collation: 100 p.
- Author(s): Fraser, Colin; Restrepo Estrada, Sonia
- Publication year: 2001