Indicadores de qualidade nas emissoras públicas: uma avaliação contemporânea

"Administrations that do not systematically show their accounts to society do not produce or disseminate quality public communications," states the new UNESCO publication on quality indicators for public service broadcasters.

In line with current international standards, UNESCO has compiled a large set of indicators related to a number of areas relevant for public service broadcasters, such as transparency of information, use of public resources, diversity in broadcast stations, interest in new languages and platforms, and others. With this new set of indicators, UNESCO attempts to provide a dynamic tool that would allow the concerned stakeholders, as well as society in general, to regularly participate in the evaluation of the services provided by public service broadcasters.



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