Strategy - Biennal Priority 1: Protecting and promoting heritage and cultural expressions

Extracts from Approved Programme and Budget 2012-2013
36 C/5
Major Programme IV

04043 - The protection, conservation, safeguarding and promotion of heritage and cultural expressions in all their forms, from cultural and natural heritage, and underwater cultural heritage, to living heritage and the cultural industries, will remain a key priority of the Programme, focused on emphasizing culture and cultural diversity as fundamental components of sustainable development, dialogue and a culture of peace and non-violence.

04044 - In addition to their contribution to this biennial sectoral priority, each of the four MLAs will contribute, through operational projects demonstrating the pivotal role of cultural heritage and cultural expressions in sustainable development, to the achievement of the expected results under the two transversal MLAs in biennial priority 2 and therefore to the overarching objective of the Organization’s Medium Term Strategy for 2008-2013.


Main line of action 1: Protecting and conserving cultural and natural heritage through the effective implementation of the 1972 Convention

04045 - The World Heritage Centre will continue to implement the key priorities adopted by the World Heritage Committee and the General Assembly of States Parties, since they contribute to achieving the strategic programme objectives of the Medium-Term Strategy for 2008-2013 (34 C/4), namely “Strengthening the contribution of culture to sustainable development”, “Sustainably protecting and enhancing cultural heritage”, “Contributing to disaster preparedness and mitigation” and “Support to countries in post-conflict situations”. These efforts also contribute to achieving MDG No.1 “Eradicate extreme poverty and hunger” and MDG No.7 “Ensure environmental sustainability”, and will be undertaken through measures that “Develop a global partnership for Development” (MDG No.8), particularly in respect of the least developed countries and small island developing States.

04046 - Therefore, action will be undertaken within the framework of the five “Cs” or strategic objectives (credibility, conservation, capacity-building, communication (including awareness-raising) and communities) established by the World Heritage Committee, in order to promote heritage conservation as a key vector for sustainable development, and to manage the rapidly growing forces of tourism, urbanization and climate change so as to achieve sustainable development, social cohesion, dialogue and peace.

04047 - Action to promote under-represented regions and categories of heritage will be pursued, including cooperation between States Parties in the preparation of transnational nominations, as a direct contribution to dialogue, as well as by helping States Parties to build institutional and individual capacities. For this purpose, training workshops will be held and collaboration will be undertaken with the growing network of category 2 centres. The various processes of the 1972 Convention will continue to be integrated into a comprehensive information and knowledge management system for greater efficiency and effectiveness in the implementation of the Convention.

04048 - Action to promote heritage conservation as a key driver for sustainable development, and to manage the forces of tourism, urbanization and climate change, as well as to promote social cohesion, dialogue and peace will be actively pursued. Special attention will be given to supporting greater involvement of local and indigenous communities, youth and women in heritage protection. Particular attention will be given to providing policy advice and guidelines on sustainable tourism and to developing programmes for a sustainable heritage use. Hence, the results of MLA 1 will contribute to those related to the promotion of cities and tourism as vectors for sustainable development (MLA 5), and to the role of youth in contributing to dialogue and regional integration (MLA 6). Cooperation and coordination with other Conventions and programmes will be reinforced, including through the relevant intersectoral platforms. Particular attention will be given to providing policy orientations and guidelines on tourism management and in general to developing programmes for a sustainable use of heritage.

04049 - With regard to post-conflict and post-natural disaster countries, efforts will be made to target assistance specifically to the countries affected, by taking cultural factors into account in reconciliation and reconstruction processes under initiatives launched by the United Nations. The network of partners will also be expanded to civil society organizations, including the private sector. The biennium will include the celebration of the 40th Anniversary of the World Heritage Convention and the adoption of reforms to the statutory processes arising from the reflections on the “future” of the World Heritage Convention begun in the previous biennium. With a view to increasing awareness about heritage protection and conservation, the sharing of information and knowledge with public and civil society partners will be enhanced through the website and targeted publications, including the World Heritage Review.

■  Expected results at the end of the biennium


Expected result 1: The 1972 World Heritage Convention effectively implemented

Performance indicator 

  • Effective support to the governing bodies, and to the implementation of the World Heritage Convention 

    Benchmarks
    – 2 ordinary Committee sessions and 1 General Assembly session
    – adoption of the reformed implementation procedures

Performance indicator

  • Integrated and comprehensive information and knowledge management system further developed and used by visitors

    Benchmark 
    – 20% increase in the number of visitors to the WHC website

Performance indicator

  • Under-represented countries, regions or categories better represented on the World Heritage List 

    Benchmarks
    – 5 successful nominations from under-represented countries, regions or categories
    – 5 States Parties prepare and submit their first Tentative List; 30 States Parties revise their Tentative List
    – 2 countries ratify the Convention

Expected result 2: Contribution of World Heritage properties to sustainable development enhanced

Performance indicator 

  • Adverse impacts of tourism, urbanization and climate change on World Heritage properties mitigated in collaboration with intergovernmental organizations, policy-makers and site managers 

    Benchmarks
    – 2 projects to demonstrate the link between culture and development
    – 4 intersectoral actions with relevant conventions and programmes
    – 2 actions in cooperation with United Nations and the tourism industry concerning heritage preservation and tourism

Performance indicator

  • Number of activities with youth involvement in World Heritage conservation 

    Benchmark
    – 5 activities, including 2 in Africa, LDCs and/ or SIDS

Performance indicator

  • Increased number of women as trainers/experts in training workshops 

    Benchmarks
    – 3 workshops/projects involving local communities and women
    – women constitute at least 30% of trainers/ experts in training workshops

Expected result 3: Cultural and natural heritage protection and promotion strengthened, especially in Africa, in post-conflict and post-disaster situations, in small island developing States (SIDS) and least developed countries (LDCs)

Performance indicator

  • Operational conservation projects implemented with relevant experts/partners in priority regions and countries and for properties on the Danger List 

    Benchmarks
    – removal of 3 properties from the List of World Heritage in Danger
    – 6 conservation projects in priority regions and countries
    – 6 new partnerships for World Heritage conservation

Performance indicator

  • Capacity of States Parties and other stakeholders developed through innovative partnerships 

    Benchmarks
    – at least 300 people trained
    – partnerships with category 2 centres in all regions

Performance indicator

  • Promotional and awareness-raising activities undertaken with key stakeholders enhance the visibility of the Convention 

    Benchmarks
    – 40th Anniversary of the 1972 Convention celebrated
    – 6 awareness-raising activities, including 3 in Africa and/or SIDS

Main line of action 2: Enhancing the protection of cultural property and fighting against traffic in cultural property through the effective implementation of the 1954, 1970 and 2001 Conventions

04050 - Actions will be aimed at achieving the strategic programme objectives of the Medium-Term Strategy for 2008-2013 (34 C/4) with a particular emphasis on: strengthening the contribution of culture to sustainable development; sustainably protecting and enhancing cultural heritage; and providing support to countries in post-conflict situations and post-disaster situations. Actions will take into account the specific needs of all community members and support their active participation in the design, planning, implementation and monitoring of the projects.

04051 - They will principally focus on protecting and conserving cultural property and objects under the related 1954 (and its two Protocols), 1970 and 2001 Conventions. A particular accent will be placed on creating synergies among those instruments in their implementation; development of capacity-building and awareness-raising, with particular focus on African Member States and gender equality (see boxes on Global Priorities); providing support to the respective intergovernmental committees linked to those Conventions and the implementation of their decisions and recommendations; maintenance and wide dissemination of the List of Cultural Property under Enhanced Protection under the Second Protocol to the Hague Convention and encouragement of States Parties to the Second Protocol to submit requests for the granting of enhanced protection, particularly with regard to Africa, in order to achieve a diversified and balanced List; organization of training seminars on the above instruments for target groups such as civil servants, cultural heritage professionals, law-enforcement agencies or the military while ensuring an approach based on gender equality; closer coordination of activities with other intergovernmental and non-governmental organizations concerned such as INTERPOL, the World Customs Organization, ICOM or ICOMOS; technical support and expertise to Member States with regard to the national implementation of their heritage laws as well as maintaining and updating the UNESCO Cultural Laws Database; the development of museum activities in LDCs, Africa and countries in emergency situations, designing educational contents and pedagogical tools to reach new audiences, especially youth, and awareness-raising about the need to protect cultural property.

04052 - Expected results from MLA 2 will contribute directly to those in MLAs 5 and 6 by providing legal tools to strengthen the role of culture in sustainable development, its integration in international development policies and within the United Nations system. In particular, such contribution will have a direct impact on social cohesion (MLA 5); and forging links between the fight against the illicit traffic in cultural property and the programme “Heritage and Dialogue” (MLA 6).

■  Expected results at the end of the biennium


Expected result 4: Protection of cultural properties through the effective implementation of the 1954 Convention and its two Protocols enhanced

Performance indicator 

  • New States Parties to the Convention and its two Protocols 

    Benchmark
    – 6 new ratifications of either the 1954 Convention or its Protocols (at least 2 in Africa)

Performance indicator

  • Effective support to meetings of High Contracting Parties to the Convention, of the Parties to the Second Protocol, as well as of the Second Protocol Intergovernmental Committee 

    Benchmarks
    – 2 ordinary meetings of the Second Protocol Intergovernmental Committee, and 1 meeting of the High Contracting Parties to the Hague Convention
    – 1 meeting of the Parties to the Second (1999) Protocol
    – 6 sites granted enhanced protection by the Second Protocol Intergovernmental Committee

Performance indicator

  • Enhanced awareness-raising within the military and cultural heritage professionals 

    Benchmarks
    – 10% increase in the number of visitors to the website
    – publication of the French version of the Article by Article Commentary on the 2nd Protocol
    – 1 workshop for African countries with special focus on gender

Expected result 5: Effective implementation of the 2001 Convention encouraged and international cooperation for the preservation of the underwater cultural heritage increased

Performance indicator

  • Adherence of new States Parties to the Convention 

    Benchmark
    – 6 new States Parties, at least one in Africa

Performance indicator

  • Effective support for statutory, scientific and technical meetings

    Benchmarks 
    – 1 session of the Meeting of States Parties
    – 2 meetings of the Scientific and Technical Advisory Body
    – 2 meetings of the working group on the Operational Guidelines

Performance indicator

  • Capacity-building, awareness-raising activities and adaptation of national legislations in Member States

    Benchmarks 
    – 2 regional training workshops and 2 regional awareness-raising meetings
    – web-based global training tool created
    – new public and youth website launched

Expected result 6: Implementation of the 1970 Convention made effective and reinforced, and measures enabling the fight against the illicit import, export and transfer of ownership of cultural property strengthened

Performance indicator

  • New States Parties to the 1970 Convention 

    Benchmark
    – 8 to 10 new ratifications for the 1970 Convention (2 for each regional group)

Performance indicator

  • Increased understanding and awareness of UNESCO policy on fighting illicit traffic 

    Benchmarks
    – 4 to 5 publications and update or creation of a new web-site on illicit traffic and restitution
    – 3 to 4 documentaries and clips produced
    – 3-5 region-specific awareness-campaigns

Performance indicator

  • Effective support to meetings of States Parties to the 1970 Convention and capacity-building sessions efficiently organized and implemented 

    Benchmarks
    – 1 meeting of States Parties to the Convention and 8 to 10 workshops (1 to 2 workshops by region)
    – 1 ordinary session of the Intergovernmental Committee for Promoting the Return of Cultural Property towards Countries of Origin or its Restitution in Case of Illicit Appropriation

Performance indicator

  • New national legislations, import/export certificates for cultural property, translation of national laws and certificates, examples of successful return cases of cultural property 

    Benchmarks
    – 20 new national legislations, 4 national legislations updated or adopted, 10 import/ export certificates for cultural property and 50 translations of national laws and certificates
    – 50 examples of successful return cases of cultural property

Main line of action 3: Safeguarding the intangible cultural heritage through the effective implementation of the 2003 Convention

04053 - Awareness of the importance of safeguarding the intangible cultural heritage at the national level will be strengthened by illustrating, in particular, the way in which the intangible heritage actually contributes to sustainable development, intercultural dialogue and social cohesion, all targeted in MLAs 5 and 6. Accordingly, efforts to share information through the information and knowledge management system with a broader selection of stakeholders will be continued. Furthermore, existing complementary links between the intangible heritage and other forms of heritage will be clarified. Intersectoral action will be strengthened in order to reach young people through education and the new communication media. Cooperation with the natural sciences, too, will be strengthened, in particular under the Man and the Biosphere (MAB) and the Local and Indigenous Knowledge Systems (LINKS) programmes.

04054 - Efforts will be pursued to ensure the effective functioning of the Convention’s statutory bodies, which will make it possible to discuss strategic issues relating to the challenges facing the Convention and to carry out the tasks required to compile the Urgent Safeguarding List, the Representative List and the Register of Best Practices, and to grant international assistance. Special attention will thus be paid to developing countries, in particular African countries, LDCs and SIDS in all stages of the work.

04055 - While pursuing additional ratifications, particular focus will be placed on building capacities in Member States in order to strengthen implementation of the Convention at the national level, with particular regard to the identification of intangible cultural heritage and to the legislative and administrative safeguarding framework to be put in place. Special attention will be paid in that regard to the role of women and young people, to whom training will be provided as a priority in order to enhance their involvement in all safeguarding activities. The collection, analysis and dissemination of best practices will continue to be a main area of action.

04056 - Large-scale communication activities will also be continued under appropriate partnerships in order to ensure that the intangible cultural heritage is understood, known and appreciated in particular, by young people, as its transmission depends primarily upon their interest in it, and by women, who play a crucial transmission role.

■  Expected Results at the end of the biennium


Expected result 7: Safeguarding of the intangible cultural heritage enhanced through the effective implementation of the 2003 Convention

Performance indicator 

  • Number of States Parties to the Convention increased 

    Benchmark
    – 10 new States Parties to the Convention

Performance indicator

  • International assistance-funded safeguarding activities effectively implemented and best practices for public awareness and strengthened safeguarding capacities promoted 

    Benchmark
    – 20 international assistance-funded safeguarding activities implemented and 10 best practices promoted

Performance indicator

  • Partnerships strengthened with other intergovernmental organizations within and outside the United Nations system, civil society, and the private sector 

    Benchmark
    – participation and involvement in 3 major international events

Performance indicator

  • Participation of communities, practitioners, NGOs, non-profit making organizations, experts and centres of expertise facilitated in the implementation of the Convention 

    Benchmarks
    – 200 additional entries in a database of NGOs, non-profit making organizations, experts and centres of expertise
    – gender parity in the number of experts

Expected result 8: The role of the governing bodies of the 2003 Convention strengthened, particularly through the effective organization of the statutory meetings

Performance indicator

  • Meetings of the statutory bodies, the subsidiary body and consultative body for the examination of nomination files for the statutory lists effectively organized 

    Benchmark
    – 5 meetings of the statutory bodies, 4 examination meetings for advisory services and 2 information meetings

Performance indicator

  • Participation increased in the statutory meetings by developing country experts and civil society representatives 

    Benchmarks
    – 10% increase in the number of developing country experts attending Committee meetings
    – 10% increase in the number of civil society organizations attending Committee and General Assembly meetings

Performance indicator

  • Requests for international assistance from the Intangible Cultural Heritage Fund, nominations to the Urgent Safeguarding List and to the Representative List, as well as proposals to the Register of Best Practices processed effectively 

    Benchmarks
    – 30 international assistance requests processed (including preparatory assistance), 10 from under-represented countries
    – 75 nominations and proposals processed (Urgent Safeguarding List, Representative List and Register of Best Practices), 20 from under-represented countries

Expected result 9: The national safeguarding capacities of Member States in particular of developing countries, strengthened

Performance indicator

  • Human and institutional capacities in the field of intangible cultural heritage developed and/or strengthened 

    Benchmark
    – human and institutional capacities reinforced in 50 States, with gender parity among the beneficiaries of human resource strengthening

Performance indicator

  • National policies for intangible cultural heritage developed and/or strengthened 

    Benchmark
    – policy efforts supported in 30 States

Performance indicator

  • Information and promotional materials produced and disseminated via knowledge management system, including those targeting youth and women 

    Benchmark
    – 5 information materials produced and 20% increase in number of visitors to the website

Main line of action 4: Sustaining and promoting the diversity of cultural expressions through the effective implementation of the 2005 Convention

04057 - As UNESCO’s most recent standard-setting instrument in the field of culture, the 2005 Convention for the Protection and Promotion of the Diversity of Cultural Expressions is recognized as providing an international framework for the governance and management of culture in the twenty-first century. It aims to ensure that artists, cultural professionals and citizens worldwide can create, produce, disseminate, enjoy and have access to a diversity of cultural goods, services and activities, including their own.

04058 - The operational phase initiated in the previous biennium with the launch of the pilot phase of the International Fund for Cultural Diversity and the drafting of operational guidelines that serve as a roadmap for the implementation of the Convention at all levels of governance will be further developed.

04059 - While continuing activities to ensure the effective functioning of the Convention’s statutory bodies, and to raise awareness of the Convention through the implementation of an integrated communication strategy, action during this biennium will be focused on ensuring capacity-building and clearinghouse functions. This plan of action is to be achieved in cooperation with the diversity of Convention stakeholders from the public, private and civil society sectors.

04060 - In terms of capacity-building, technical assistance will provide developing countries with expertise to build up legal, institutional and human capacities to strengthen the cultural sector and the cultural industries as a means to promote sustainable development, economic growth and social cohesion. The creation of methodologies and the dissemination of tools to collect data and information for policymaking purposes will contribute directly to capacity-building activities and to the implementation of a gender equality-based policy agenda.

04061 - Effective support is to be given to the collection, analysis and distribution of information, data and best practices on measures Parties have taken to protect and promote the diversity of cultural expressions. UNESCO’s clearing-house function will be facilitated through the development and implementation of an online knowledge-management system. The goal is to ensure the inclusion of resources from different regions and subregions of the world as well as to facilitate increased access to these sources.

04062 - The successful management of operational activities that can illustr -ate and strengthen the implementation of the Convention will continue. This includes the Global Alliance for Cultural Diversity that aims to foster public-private partnerships in the cultural industries for development.

04063 - Expected Results from MLA 4 will contribute directly to those in MLA 5 that promote the role of culture in development at the global, regional and national level, in particular those that support the integration of culture in development policies and programmes, advocacy, outreach and monitoring activities and operational projects that produce evidence for policy-making.

■  Expected Results at the end of the biennium


Expected result 10: The 2005 Convention effectively implemented Performance indicator

  • Support to the governing bodies of the 2005 Convention through the timely organization of statutory meetings 

    Benchmark
    – 2 ordinary Committee sessions, 1 Conference of Parties and 3 information sessions

Performance indicator

  • The International Fund for Cultural Diversity (IFCD) is managed effectively 

    Benchmark
    – 150 IFCD applications processed and 30 projects successfully completed and evaluated

Performance indicator

  • Increase the number of Parties to the Convention 

    Benchmark
    – 135 Parties to the Convention, including a 10% increase in the number of countries from under-represented regions

Expected result 11: Policies, measures and programmes pertaining to the 2005 Convention supported and strengthened at the national, regional and international levels

Performance indicator

  • Number of national authorities supported in developing and/or strengthening of national policies 

    Benchmark
    – 10 technical assistance missions undertaken, including 2 in Africa, LDCs and/or SIDS

Performance indicator

  • Develop and maintain online database of experts to respond to requests for technical assistance

    Benchmark
     – 30 experts included in online database, including at least one third women

Expected result 12: Information and best practices on the protection and promotion of the diversity of cultural expressions identified, disseminated and shared with States Parties to the 2005 Convention

Performance indicator

  • Analysis of the periodic reports provided by State Parties 

    Benchmark
    – 60 Parties periodic reports received and analysed, including from a gender perspective

Performance indicator

  • Collection and dissemination of best practices 

    Benchmark
    – 20 best practice cases, including 25% relating to women

Performance indicator

  • Development and reinforcement of Convention related online knowledge management resources and tools 

    Benchmark
    – 20% increase in the number of visitors

Expected result 13: The role of culture in sustainable development fostered through creative and cultural industries and initiatives that encourage joint projects to promote cultural innovation, production and exchange as vectors of growth

Performance indicator

  • Development of UNESCO “Culture for Development Indicator Suite” 

    Benchmarks
    – 10 countries testing and implementing Indicator Suite
    – UNESCO culture for development indicators methodology manual translated into 3 languages and disseminated internationally

Performance indicator

  • Policy-making, data collection, and partnership tools for the cultural and creative industries 

    Benchmarks
    – 5 UNESCO capacity-building tools targeting governments, researchers and cultural entrepreneurs elaborated and made available
    – indicators identified and provided to international development institutions for inclusion in their indexes

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