Madagascar’s publishing industry is fighting to rise from decline. With a literacy rate of a little over 50%, the majority of Malagasies living in rural areas do not have access to books. Moreover, books are expensive, selling points scarce, and efforts to attract new readers have been minimal.
Determined to curb the decline, the Association of Madagascar Publishers has set out to transform reading into a more popular activity nationwide. The Association catalogued all books on offer from the nine existing publishing houses in Madagascar and organized book fairs in three regions, attracting tens of thousands of visitors.
Through lobbying and fundraising, the Association has also brought back on air a once popular television show devoted to broadcasting news about book releases and longer bestselling features.