Developing an audiovisual micro-industry on Siberut, Indonesia

Perkumpulan Hijau Sibertu (NGO), Indonesia
IFCD funding: USD 99,982 | Timeline: April 2013 - July 2014

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About the Project

Initiating a community led audiovisual micro-industry on Siberut Island
The project aims to establish a community-led audiovisual micro-industry on the Indonesian island of Siberut.

In collaboration with the local government, a creative workshop space will be set up within the existing local Intercultural Media Centre, as a platform for training young creative professionals from indigenous communities in filmmaking and business management. This initiative will also provide the opportunity for young participants to develop their business ideas and create their own micro-enterprises.

Project leader: Perkumpulan Hijau Siberut (PASIH)
PASIH is a non-governmental organization established in 2007 by the people of Siberut Island. It is committed to the promotion of sustainable development through creative audiovisual communication and the provision of training opportunities for those working in the culture sector. PASIH is currently leading a number of cultural projects that address the priorities and specific socioeconomic needs of Siberut communities.

Key targets

  • The potential of the island to develop a new cultural industry is assessed to identify the needs and potentialities of the region and devise approaches to develop an audiovisual industry in the island.
  • A ‘creative workshop space’ and an office are established in the premises of the IMC to carry out capacity building activities in collaboration with the local government.
  • The capacities of a group of young creative indigenous men and women to develop their new business ideas and create their own micro-enterprises are strengthened.
  • Local films and audiovisual productions by young creative entrepreneurs from Siberut are promoted and commercialized in the provincial and national markets.

Main activities

  • Conducting a participatory strategic assessment of needs and developing guidelines for establishing a creative audiovisual micro-industry on Siberut, building networks and fostering cross-sectoral cooperation.
  • Setting up a creative workshop space to carry out capacity-building activities and producing tailor-made educational material.
  • Training 150 young participants (half of whom would be women) from indigenous communities in audiovisual production techniques and business management, to be conducted by a group of experts in the field.
  • Pairing young trainees with mentors, professional filmmakers and cultural entrepreneurs working in the archipelago to enable them to develop high-quality audiovisual productions.
  • Increasing the visibility of the emerging audiovisual micro-industry and promoting local audiovisual productions in local and national markets through 3 film shows and exhibitions, as well as an online commercial campaign on Siberut and other regions in Indonesia (Muara, Padang and Jakarta).

How does this project contribute to the implementation of the 2005 Convention?

  • Contributes to the creation of a new cultural industry: since cultural industries are not widely developed on Siberut, the support and strengthening of the capacities of young cultural professionals has the potential to develop an audiovisual industry in this Indonesian island.
  • Empowers members of disadvantaged communities through the cultural industries: by targeting training and coaching efforts in indigenous communities, this project is giving young creative professional tools and resources that they can share with their communities, promoting self-confidence and social cohesion.

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