The Convention encourages the active participation of the private sector in its implementation and stresses the development of partnerships between and within the public and private sectors and non-profit organizations.
Emphasizing the further development of infrastructure, human resources and policies, the private sector can:
In the case of banks and lending institutions, facilitate and support the access of micro, small- and medium-sized enterprises, cultural industries, artists, professionals, practitioners of the cultural sector, to sources of funding through:
- Low-interest loans;
- Guarantee funds, microcredit;
- Technical assistance, etc.
In the case of cultural SMEs:
- Reinforce and engage in cross-sector partnerships that help to bring cultural goods, services and activities to regional and international markets;
- Build networks to create and nurture local, national and regional markets;
- Access assistance to promote the flow of cultural goods and services and cultural exchanges;
- Link day-to-day business activities to strengthening the production cycle, creating conditions that optimize the creation, production, distribution and consumption of cultural goods and services.
In the case of more established cultural enterprises, contribute to the International Fund for Cultural Diversity.
- The private sector in the Convention and the Operational Guidelines (see highlighted sections)