In practice: poverty alleviation

  • Sustainable tourism, as well as culture and creative industries, are strategic outlets for income generation and poverty reduction. Cultural industries account for more than 3.4% of the global GDP with a global market share of approximately 1.6 trillion USD in 2007, almost double the international tourism receipts for the same year. (PricewaterhouseCoopers, 2008)
  • Cultural and creative industries represent one of the most rapidly expanding sectors in the global economy with a growth rate of 17.6% in the Middle East, 13.9% in Africa, 11.9% in South America, 9.7% in Asia, 6.9% in Oceania, and 4.3% in North and Central America. The sector grew steadily in the 1980s and exponentially in the 1990s, when creative economies in the member countries of the Organization for Economic Co-operation and Development (OECD) grew at an annual rate twice that of service industries and four times that of manufacturing. (PricewaterhouseCoopers, 2008)
  • In Tunisia, 300,000 craft workers produce 3.8% of the country’s annual GDP and in Thailand the number of craft workers is estimated at 2 million. (UNESCO World Report, Investing in Cultural Diversity and Intercultural Dialogue, 2009)
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