18.06.2013 - UNESCO Office in Ha Noi

Second UNESCO Culture and Development Week in Viet Nam


Quang Nam, Viet Nam 18 June 2013 - The second UNESCO Culture and Development Week in Viet Nam will be hosted in Quang Nam Province within the framework of the 5th Quang Nam Heritage Festival from 19-26 June 2013.

UNESCO Director-General Irina Bokova will attend key events of the Week within the framework of her official visit to Viet Nam at the invitation of the Viet Nam Ministry of Foreign Affairs. In this visit, Ms. Bokova will meet with Prime Minister Nguyen Tan Dung and other high level leaders. The Director-General will also attend the inauguration ceremony of the Festival, celebrating the 10th anniversary of the 2003 Convention on the Safeguarding of Intangible Cultural Heritage and will receive a Doctor Honoris Causa from the Diplomatic Academy of Viet Nam.

Following discussions between Government authorities, policymakers, international donors, civil society and the media from the first Culture and Development Week in Ha Noi last year on the multifaceted relationship between culture and development, the Week in 2013 will reaffirm the inclusion of the cultural dimension in the conception, measurement and practice of development, and is key to attaining and sustaining development objectives.

As an important vehicle of development, culture is a key factor in building sustainable environments. Culture is a source of energy, a wellspring of creativity and innovation, and a fundamental resource when it comes to addressing challenges and finding appropriate solutions to them.

Culture and Development Week 2013 will also highlight concrete results of the collaboration between Quang Nam and UNESCO over the past decade, providing evidence of how heritage tourism and creative industries can contribute to sustainable development. Experience will also be shared on how to ensure that local communities can best participate in and benefit from tourism development, while visitors’ experiences are enriched and heritage is preserved for future generations.

The integration of UNESCO Culture and Development Week 2013 in the 5th Quang Nam Heritage Festival is an opportunity to celebrate the power of culture in development at the local level. The Week takes place just after the 2013 International Congress on “Culture: Key to Sustainable Development”, with discussions on the contribution of culture to sustainable development, peace and reconciliation, poverty reduction, social cohesion and environmental sustainability.

Speaking at the launching of an exhibit on the UNESCO–Quang Nam Partnership to Promote Culture for Sustainable Development, UNESCO Director-General Irina Bokova said: “UNESCO highly appreciates the close collaboration we have had with the leaders and officials of Quang Nam Province over the past years. You have been so open to new ideas, so willing to test new initiatives, and so committed to the new level of development where people are placed at the centre. You have helped to advance many of UNESCO’s ideas and tools and made them your own, multiplying their power and impact.”

Other events in the Week include an Award Ceremony for the nationwide “World Heritage in Your Hands” Art Contest, the launching of a new Tourism Information Centre in Hoi An and the public opening of the restored My Son World Heritage site G Group monuments.


Detailed information for each event is as follows:

Award ceremony for the “World Heritage in Your Hands” Art Contest

Time: 20:00-21:00, 21 June 2013
Venue: Sculpture Garden, Hoi An City

To mark the 40th year of the World Heritage Convention, in November 2012 UNESCO Viet Nam, together with Panasonic Viet Nam, launched a nationwide art contest named “World Heritage in Your Hands”. This contest encourages young people to reflect upon the importance of World Heritage sites and celebrate the preservation of these sites for future generations. Thousands of entries were submitted, from which 11 entries were selected to receive final prizes. Winning artworks will be printed on souvenir products, conveying the message on the importance of heritage preservation to visitors while increasing revenues for World Heritage Management Boards for conservation activities. 

You can view the artworks by clicking here.

Launch of the Exhibit on the Archaeological Excavation of the My Son World Heritage site G Group monuments and opening the G Group monuments to the public

Time: 8:30-10:00, 22 June 2013
Venue: My Son Sanctuary, Duy Phu Commune, Duy Xuyen District, Quang Nam Province

Over the past ten years, with financial support from the Government of Italy, UNESCO has supported the My Son Management Board in excavating and restoring My Son’s G Group monuments, one of the most important groups of monuments of the World Heritage site. Restoration techniques have been refined and local workers have been trained to participate in restoration. Sixty objects, recovered during the archaeological excavation and restoration process, will be presented to the public in an exhibit. This event will mark the opening of the exhibit and the G Group to the public for the first time following a long period of restoration. Also during the event, the 40th anniversary of the diplomatic relations between Italy and Viet Nam will be celebrated.

Opening of the Hoi An Tourism Information Centre

Time: 16:00-16:30, 22 June 2013
Venue: Tourism Information Centre, No. 10 Nguyen Hue Street, Hoi An City

In 2012-2013, UNESCO joined hands with ILO and the EU-funded Environmentally & Socially Responsible Tourism Capacity Development Programme to turn an ordinary ticket office into a full-scale Tourism Information Centre with an innovate and culturally appropriate design, trained staff and a full guideline for its operation. The newly upgraded Tourism Information Centre will be a place where tourists and visitors can get a broad overview of all aspects of Hoi An’s culture and history, consider sightseeing options, and enjoy and purchase signature handicraft products, handmade by skillful local artisans.

Launch of the Exhibit “UNESCO – Quang Nam: Partnership to Promote Culture for Sustainable Development”

Time: 16:30-17:30, 22 June 2013
Venue: Old house, No. 46 Nguyen Thai Hoc Street, Hoi An City

Quang Nam, home to two World Heritage sites and one Biosphere Reserve, has been a focus of the UNESCO support during the past decade, especially during the last four years. Most of this support focuses on providing local communities with hundreds of jobs as tour guides, conservation workers and craftsmen; building capacities of management boards of My Son and Hoi An World Heritage sites and Cham Island Biosphere Reserve; conserving the province’s heritage while strengthening its heritage preservation system; completing the province’s tourism management planning; and enriching tourists’ experience, which will ultimately result in longer stays and return visits. All support aims to ensure that local communities participate in the projects and benefit from tourism development. The exhibit, featuring the activities and achievements of the Quang Nam–UNESCO partnership, will celebrate the power of culture in sustainable development.

For further information, please contact:

In Hoi An:
Ms. Le Thi Xuyen
0913 490 452
0944 210 452

In Ha Noi:
Ms. Tran Thi Thu Thuy
3747 0275/28
0904 949 129

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