H.R.H. Princess Dana Firas

Her Royal Highness Princess Dana Firas, a fervent and passionate advocate of heritage protection, was designated UNESCO Goodwill Ambassador in July 2017.

Her nomination came in recognition of her outstanding commitment to heritage protection preservation as a pillar of sustainable development and her contribution to responsible tourism.

As President of the Petra National Trust (PNT), she champions the protection of Petra, ancient Nabataean City in Southern Jordan that has been a World Heritage Site since 1985. The trust heavily invests in building a new generation of cultural leaders and activists through education. Dana Firas also raises awareness on the values of heritage. 

In addition, her work in the office of Her Majesty Queen Noor led her to promote sustainable development, peace, and human rights in Jordan and in the United States.

In 2017, she participated in a High-Level Conference entitled “UNESCO’s Soft Power Today: Fostering Women’s Empowerment and Leadership” which took place at UNESCO Headquarters as well as the 2018 UNESCO conference "Learn to live sustainably in Cities in the Arab region" held in Aswan, Egypt.

In May 2019 Dana Firas gave the keynote speech at a conference during the anniversary ceremony of the Qatar National Library, focusing on the crucial relationship between cultural heritage and human rights and especially the role heritage plays in maintaining the identity, history and cultural legacy of communities in the Arab region.


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