Celebrate with us World Radio Day 2014!
Ha Noi, 13 February 2014 - Today marks a day to celebrate radio as a medium; to improve international cooperation between broadcasters; and to encourage major networks and community radio alike to promote access to information, freedom of expression and gender equality over the airwaves.
‘We have seventy plus television channels, but the number of women at top management level is almost zero, at middle management there are very few, and the majority of them are working in junior positions’ , says Shumaila Jaffery from the BBC in Pakistan reflecting on the importance of promoting gender equality in radio. Let us join forces in World Radio Day 2014 and let’s get the balance right!
Radio is the mass media reaching the widest audience in the world. It is also recognized as a powerful communication tool and a low cost medium. Radio is specifically suited to reach remote communities and vulnerable people: the illiterate, the disabled, women, youth and the poor, while offering a platform to intervene in the public debate, irrespective of people’s educational level. Furthermore, radio has a strong and specific role in emergency communication and disaster relief.
Irina Bokova, Director-General of UNESCO, commented on the value and importance of radio on her message on the occasion of World Radio Day 13 February 2014 by noting that ‘radio gives a voice to the voiceless, it helps educate the illiterate, and it saves lives during natural disasters. A force for freedom of expression and pluralism, radio is essential to building inclusive knowledge societies and to promoting respect and understanding between people’.
As radio continues to evolve in the digital age, it remains the medium that reaches the widest audience worldwide. In 2014, UNESCO has decided to dedicate World Radio Day to furthering UNESCO’s commitment to promote gender equality and women’s empowerment.
In Viet Nam, UNESCO celebrates today by assisting the media to promote the World Radio Day. In an interview with Radio Voice of Viet Nam, Viet Nam Women newspaper and Ha Noi Radio and Television, UNESCO representative in Viet Nam Ms. Katherine Muller-Marin said “UNESCO is one of the agencies of the UN team which are coordinating to support gender equality and women empowerment in Viet Nam. UNESCO coordinated with counterparts to produce the Guidelines for gender mainstreaming “Broadcasting for All: Focus on Gender” in Vietnamese and support capacity building of journalists and teachers for gender-mainstreaming.
UNESCO will assist the Ministry of Information and Communications of Viet Nam to develop Gender-Sensitive Indicators for Media, based on UNESCO’s 'Gender-Sensitive Indicators for Media' which will help measure and ensure gender equality in media.
Visit UNESCO's website on World Radio Day 2014 here.
For more information, please contact:
Nguyet Hoang Minh
Communication and Information Programme Coordinator
UNESCO Ha Noi Office
23, Cao Ba Quat Street
Tel.: +84 (4) 37 47 02 75
Mob: +84 (9) 04 88 22 18
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