Media and Journalism
From the beginning of the epidemic, powerful images and metaphors have shaped popular knowledge, myths and misperceptions of HIV and AIDS. Metaphors produced and spread by the mass media have contributed to stigma and discrimination against people living with HIV. UNESCO works with journalists and television, radio and print media networks to develop accurate and well-researched programming on HIV and AIDS to increase the availability of balanced, good quality information.
Increasing knowledge levels is key to health promotion, HIV prevention and positive behaviour change. Members of local and global media outlets are well-positioned to change the misperceptions and stigma that fuel the epidemic. Media programming and awareness campaigns provide a valuable complement to formal and non-formal education interventions. These, as well as access to health information and services, are crucial for supporting behaviour change and reducing HIV infection rates, particularly among young people.
UNESCO's other information and communication approaches to HIV and AIDS education and prevention include online resources, media research and capacity building, and support of youth information centres.